careerexplorer.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: careerexplorer.com
description: "Light product system built on #ffffff with #ffffff as the primary CTA accent. Type anchored in pt-serif at 138px / weight 300. Extracted automatically from https://careerexplorer.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  careerexplorer.com is built on a pure-white canvas (rgb(255,255,255)).
  The system uses rgb(255, 255, 255) as the singular interactive color.
  Moderately rounded CTAs (8px) — modern SaaS standard, neither sharp nor pill alongside editorial serif type (pt-serif) — voice of authority.
  A layered elevation system (6 distinct shadows) building a clear front-to-back hierarchy.
  Motion is a first-class concern — 10 keyframe animations plus transition-driven interactions.

colors:
  background: "#ffffff"
  surface-1: "#f8f8f1"
  surface-2: "rgba(248, 248, 241, 0.8)"
  ink: "#242424"
  primary: "#ffffff"
  on-primary: "#111111"
  primary-hover: "#e3d661"
  hairline: "#b1b1b1"

typography:
  display-xl:
    fontFamily: "pt-serif, Georgia, 'Times New Roman', serif"
    fontSize: 72px
    fontWeight: 300
    lineHeight: 1.05
    letterSpacing: -0.9px
  display-lg:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 72px
    fontWeight: 300
    lineHeight: 1.05
    letterSpacing: -0.9px
  display-md:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 500
    lineHeight: 1.16
    letterSpacing: -0.7px
  headline:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 56px
    fontWeight: 300
    lineHeight: 1.14
    letterSpacing: -2px
  body:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
    letterSpacing: 0
  body-sm:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: 0
  button:
    fontFamily: "pt-serif, Georgia, 'Times New Roman', serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.15
    letterSpacing: 0
  mono:
    fontFamily: "aktiv-grotesk, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: 0

rounded:
  none: 0px
  xs: 6px
  sm: 8px
  md: 30px
  lg: 40px
  xl: 48px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 12px
  md: 16px
  lg: 24px
  xl: 32px
  xxl: 64px

components:
  button-light--invert:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.ink}"
    typography: "{typography.display-md}"
    rounded: "{rounded.sm}"
    padding: 10px 24px
  button-light--invert-2:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.ink}"
    typography: "{typography.display-md}"
    rounded: "{rounded.sm}"
    padding: 18px
  button-ghost:
    backgroundColor: "#000000"
    textColor: "{colors.primary}"
    typography: "{typography.display-md}"
    rounded: "{rounded.sm}"
    padding: 16px 80px
  input-text-input:
    backgroundColor: "#f2f2f2"
    textColor: "{colors.ink}"
    typography: "{typography.mono}"
    rounded: "{rounded.xs}"
    padding: 0px 16px
  navigation-main-nav:
    backgroundColor: "transparent"
    typography: "{typography.display-md}"
    rounded: "{rounded.none}"
    padding: 0px 16px

extracted_at: "2026-06-11T04:59:58.973Z"
completeness: 73
scoreVersion: "v2"

---

# Design System — careerexplorer.com
> Extracted automatically by Prism from https://www.careerexplorer.com/career-test/
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: expressive  |  **Weight**: medium  |  **Aesthetic**: editorial-minimal

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | serif-led (pt-serif) | "Wildlife rehabilitator" |
| Color assertion | dual-accent | #ffffff |
| Whitespace | moderate | section rhythm 48px |
| Interaction | expressive | 10 keyframes, 11 transitions |
| Radius language | 8px-rounded | from token scale |

**Prism fingerprint**: `neutral-canvas · serif-display · dual-accent · 8px-rounded · expressive-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255,255,255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(255, 255, 255)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

**Signature:** a gradient wash in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel.

careerexplorer.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Headlines are set in **pt-serif**, a serif display face (the dominant type signature, e.g. "Wildlife rehabilitator" at 138px). A second display voice — **aktiv-grotesk** (sans) — appears in lower bands (e.g. "Your dream career is waiting"), used for editorial accent. Body text is set in **aktiv-grotesk**. Headlines run at a remarkably light weight (300) — restraint over assertion, creating an editorial calm that invites reading rather than demanding it. Negative letter-spacing at display sizes (-0.9px at 72px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Charcoal (`#242424`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Pure White** (`#ffffff`) provides interactive distinction without visual aggression. Elevation is built from multi-layer shadow stacks (6 distinct) — each combines several blurred layers at varying offsets to build a clear front-to-back hierarchy. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: pt-serif
- Primary text: Charcoal (`#242424`)
- Accent: Pure White (`#ffffff`)
- Display: 72px weight 300, letter-spacing -0.9px
- Shadow system: 6 distinct elevation levels
- Custom fonts loaded: pt-serif, aktiv-grotesk

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Moon** (`#f8f8f1`): Surface / elevated background
- **Nimbus** (`#f2f2f2`): Surface / elevated background
- **Oberon** (`#e5e0ea`): Surface / elevated background

### Text & Content
- **Charcoal** (`#242424`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **#0000ee** (`#0000ee`): Secondary text
- **Dusk** (`#393939`): Secondary text
- **Night** (`#161616`): Secondary text

### Accent & Interactive
- **Pinecone** (`#5e5141`): Interactive / accent
- **Maple** (`#e4d5c6`): Interactive / accent
- **Sandstone** (`#7b6e61`): Interactive / accent
- **Citron** (`#e3d661`): Interactive / accent
- **Ultraviolet** (`#86429a`): Interactive / accent
- **Dijon** (`rgba(182, 137, 18, 0.3)`): Interactive / accent
- **Staff** (`#c35b8a`): Interactive / accent

### Full Extracted Palette
**20 colors rendered on the page** + **17** more declared in design tokens (CSS custom properties — not necessarily painted). (16 categorized above + 21 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#b1b1b1` — Cloud
- `#1b1b1b` — Near-Black
- `#ababa7` — Grey
- `#7b338a` — #7b338a
- `#d05d45` — Tangerine *(token)*
- `#53777a` — Squidward *(token)*
- `#32d187` — Grass *(token)*
- `#91cdd2` — Poseidon *(token)*
- `#bb9cc5` — Lavender *(token)*
- `#e6f2f4` — Tiamat *(token)*
- `#663974` — Eggplant *(token)*
- `#462c67` — Plum *(token)*
- `#a36fb2` — Aster *(token)*
- `#e2bf96` — Rye *(token)*
- `#927e6b` — Ash *(token)*
- `rgba(77, 144, 254, 0.99)` — Translucent Ring Blue (99%) *(token)*
- `#12585f` — Plankton *(token)*
- `#636262` — Postmidnight *(token)*
- `#0b3d42` — Boreal *(token)*
- `#86b6ba` — Neptune *(token)*
- `#deb055` — Turmeric *(token)*

### Gradients & Decorative Fills

- `linear-gradient(0deg, rgba(0, 0, 0, 0), rgba(0, 0, 0, 0.3) 90%)` — (nav)

### CSS Custom Properties (Design Tokens)

- `--fa-font-light`: `normal 300 1em/1 "Font Awesome 6 Light"`
- `--fa-font-thin`: `normal 100 1em/1 "Font Awesome 6 Thin"`
- `--fa-font-solid`: `normal 900 1em/1 "Font Awesome 6 Solid"`
- `--fa-font-regular`: `normal 400 1em/1 "Font Awesome 6 Regular"`
- `--fa-font-brands`: `normal 400 1em/1 "Font Awesome 6 Brands"`
- `--fa-font-duotone`: `normal 900 1em/1 "Font Awesome 6 Duotone"`
- `--color-night`: `#161616`
- `--color-tangerine`: `#d05d45`
- `--color-squidward`: `#53777a`
- `--color-grass`: `#32d187`
- `--color-poseidon`: `#91cdd2`
- `--color-lavender`: `#bb9cc5`
- `--color-dusk`: `#393939`
- `--color-citron`: `#e3d661`
- `--color-staff`: `#c35b8a`

## 3. Typography Rules

### Font Families
- **Primary**: `aktiv-grotesk`
- **Secondary**: `pt-serif`

### Custom Fonts Loaded
- **pt-serif** weight 400 (normal)
- **pt-serif** weight 700 (normal)
- **aktiv-grotesk** weight 400 (normal)
- **aktiv-grotesk** weight 700 (normal)
- **aktiv-grotesk** weight 300 (normal)
- **aktiv-grotesk** weight 500 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | pt-serif | 72px | 300 | 1.05 | -0.9px | Main headline (h1) |
| Section Heading | aktiv-grotesk | 72px | 300 | 1.05 | -0.9px | Section titles (h1) |
| Label Heading | aktiv-grotesk | 56px | 300 | 1.14 | -2px | Small heading (H4) |
| Label Heading | aktiv-grotesk | 24px | 300 | 1.16 | -0.7px | Small heading (H5) |
| Input Large | aktiv-grotesk | 18px | 400 | 1.2 | normal | Form input (18px) |
| Sub-heading | aktiv-grotesk | 16px | 500 | 1.16 | -0.7px | Third-level heading (h3) |
| Body | aktiv-grotesk | 16px | 400 | 1.6 | normal | Standard reading text |
| Button Large | pt-serif | 16px | 400 | 1.15 | normal | Button label (16px) |
| Link | aktiv-grotesk | 14px | 400 | 1.2 | normal | Link (14px) — Decoration: none |
| Link Small | aktiv-grotesk | 12px | 400 | 1.6 | normal | Link (12px) — Decoration: underline |

### Full Font Size Scale

Sizes detected in the design (descending): `160px`, `138px`, `88px`, `72px`, `56px`, `48px`, `32px`, `24px`, `22px`, `20px`, `18px`, `17.50px`, `16px`, `14px`, `12px`

> 8 size(s) detected outside the sampled hierarchy (160px, 138px, 88px, 48px, 32px, 22px, 20px, 17.5px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Light / Invert**
- Background: `#ffffff` `{colors.primary}`
- Text: `#242424` `{colors.ink}`
- Padding: 10px 24px
- Radius: 8px
- Border: 1px solid rgb(177, 177, 177)
- Font: 16px weight 500
- Use: Bright CTA on dark sections

**Light / Invert**
- Background: `#ffffff` `{colors.primary}`
- Text: `#242424` `{colors.ink}`
- Padding: 18px
- Radius: 8px
- Border: 1px solid rgb(177, 177, 177)
- Font: 16px weight 500
- Use: Bright CTA on dark sections

**Ghost**
- Background: `#000000`
- Text: `#ffffff` `{colors.primary}`
- Padding: 16px 80px
- Radius: 8px
- Font: 16px weight 500
- Use: Subtle action, toolbar, nav button

**Light / Invert**
- Background: `#ffffff` `{colors.primary}`
- Text: `#242424` `{colors.ink}`
- Padding: 18px 75px
- Radius: 8px
- Border: 1px solid rgb(177, 177, 177)
- Font: 16px weight 500
- Use: Bright CTA on dark sections

**Light / Invert**
- Background: `#ffffff` `{colors.primary}`
- Text: `#242424` `{colors.ink}`
- Padding: 18px 45px
- Radius: 8px
- Border: 1px solid rgb(177, 177, 177)
- Font: 16px weight 500
- Use: Bright CTA on dark sections

### Inputs & Forms

**Text Input**
- Background: `#f2f2f2`
- Text: `#242424` `{colors.ink}`
- Padding: 0px 16px
- Radius: 6px
- Border: 1px solid rgb(177, 177, 177)
- Font: 18px weight 400
- Use: Text fields, search inputs

### Navigation

**Main Nav**
- Background: `transparent`
- Padding: 0px 16px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky flex nav — N/A items


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **FooterLink**:
  - **hover:** text #ffffff → #6b52f8

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgb(255, 255, 255)"
      fg: "rgb(0, 0, 0)"
      shadow: "rgba(0, 0, 0, 0.11) 0px 0px 12px 0px"
  input:
    default:
      bg: "rgb(242, 242, 242)"
      fg: "rgb(36, 36, 36)"
      border: "1px solid rgb(177, 177, 177)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(171, 171, 167)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 238)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(107, 82, 248)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **2 shape(s)** in this system: `Light / Invert`, `Ghost`
- **DO NOT introduce new buttons variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 12px |
| md | 16px |
| base | 20px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 6px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 30px | Cards, containers |
| Lg | 40px | Large rounded elements, pill segments |
| Xl | 48px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `8px` |
| Inputs & Forms | `6px` |
| Navigation | `none` |
| Page Body | `0px` |
| Primary Input | `6px` |

**Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill.

**Full Radius Spectrum**: 0px, 6px, 8px, 30px, 40px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

**Measured section padding**: bands use ~128px internal vertical padding (up to 212px) — **very airy / premium**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `16px` | Card padding, list-item spacing |
| **compact** | `12px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**5/8 structural patterns detected.**

### Hero Pattern

- **Composition:** split-left-text — Split layout, text-left/media-right — heading + body in left column, image/illustration in right column. Common for product showcases.
- **Viewport coverage:** full-viewport hero (≥70% screen height)
- **Heading:** "The world’s most powerful career test" — 72px left-aligned
- **Subheading:** "Using advanced machine learning, psychometrics, and career satisfaction data, we’ve reimagined what a career test can be."
- **Media:** present, positioned right
- **CTAs:** 1 (primary: "Start the career test")
- **Clone instruction:** Reproduce the **split-left-text** layout. Use the heading font-size token at the documented size. Place media right of text.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 72px
- **Logo:** ✓ present
- **Nav links:** 8 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static logo left links left navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 3 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1312×873px (aspect 1.5:1)
- **Gap:** 0px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.5:1 aspect ratio. Each card has an image at the top.

### CTA Banner Pattern

- **Banner count:** 3
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "Find your career matches"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.

### Footer Pattern

- **Columns:** 4
- **Links:** 19 total
- **Height:** 364px
- **Includes:** ✗ no newsletter | ✗ no social |  ✓ copyright
- **Clone instruction:** Build a 4-column footer with ~5 links per column, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.2) 0px 5px 5px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0.11) 0px 0px 12px 0px` | Cards, elevated surfaces |
| Layered (Level 3) | <br>`rgba(0, 0, 0, 0.53) 0px 2px 12px 0px` | Cards, elevated surfaces |
| Layered (Level 4) | <br>`rgba(0, 0, 0, 0.26) 0px 2px 12px 0px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease-in` | Ease In — Accelerating |
| `ease` | CSS ease — Default |
| `linear` | Linear — No Easing |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `40ms` | Instant | State toggles, instant feedback |
| `200ms` | Normal | Panel open/close, navigation |
| `250ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `330ms` | Slow | Hero animations, page transitions |
| `400ms` | Slow | Hero animations, page transitions |

### Copy-Paste Transition Snippets

**Shadow**
```css
transition: box-shadow 0.33s, transform 0.33s;
```

**Transform**
```css
transition: transform 0.04s ease-in, font-size 0.04s ease-in;
```

**All Props**
```css
transition: 0.2s linear;
```

**Color / Background**
```css
transition: color 0.25s;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `fa-beat` | Scale | transform | UI transition |
| `fa-bounce` | Scale | transform | Playful feedback |
| `fa-fade` | Fade | opacity | UI transition |
| `fa-beat-fade` | Fade + Move | opacity, transform | UI transition |
| `fa-flip` | Rotate / Spin | transform | UI transition |
| `fa-shake` | Rotate / Spin | transform | Error feedback |
| `fa-spin` | Rotate / Spin | transform | Loading indicator |
| `GlobalNavAnimateUp` | Fade + Move | opacity, transform | UI transition |
| `CareerTestHeaderDesktopSlideIn` | Fade + Move | opacity, transform | Panel / drawer enter |
| `CareerTestHeaderDesktopSlideUp` | Fade + Move | opacity, transform | Panel / drawer enter |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `300ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 10 unique animations (10 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Charcoal (`#242424`) for text — not pure black, it's warmer and more readable
- Use aktiv-grotesk as the primary typeface — it defines the brand personality
- Keep font weights between 300-500 — the system uses a narrow weight range for subtle hierarchy
- Use negative letter-spacing (-0.9px) at display sizes for compressed, editorial headlines
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color
- Use 8px border-radius on buttons — the standard corner rounding for interactive elements
- Style form inputs with a `1px solid rgb(177, 177, 177)` border — use border-based inputs, not floating labels or underline-only
- Maintain nav height at 72px — consistent vertical space for the navigation bar
- Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
- Build the hero as a split layout with media on the left — text and visual share equal weight
- Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
- Each card includes a top image — imagery is part of the card identity, not optional
- Repeat the primary CTA across 3 banner sections — conversion paths are layered, not single

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't remove the input border — the border is the primary affordance indicator for form fields
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255,255,255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255,255,255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(255, 255, 255)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(255, 255, 255)\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 350px | Single column, compact spacing |
| Mobile Large | 650px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1024px | Multi-column grids begin |
| Desktop | 1110px | Full feature layout |
| Desktop | 1279px | Full feature layout |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `72px` | `48px` |
| heading | line-height | `75.6px` | `50.4px` |
| nav | display | `flex` | `grid` |
| nav | padding | `0px 16px` | `8px 16px` |
| nav | height | `72px` | `58.1875px` |
| sidebar | width | `1440px` | `390px` |

### Collapsing Strategy
- Headlines: 72px → 48px on mobile
- Navigation: flex → grid on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Hero collapses split-left-text → centered** — the side-by-side layout stacks vertically, with media moving above the text.
- **Navigation collapses to hamburger** — 8 links visible on desktop, 1 on mobile (the rest hide behind a menu toggle).


## 7c. Visual Effects & Dynamic Behavior

*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*

- **CSS-variable animations** (3) — animated custom properties.

> **Motion fingerprint**: standard CSS transitions only

## 9b. Visual Tone & Photography

**Tone:** Illustration-driven

The site relies primarily on illustrations, vector art, and decorative SVG elements rather than photography. Use commissioned illustrations, icon sets, or generated graphics for clones — stock photos will feel off-brand.

**Hero Image (above-fold dominant visual):**
- Aspect: 1:1 (square / portrait)
- Rendered size: 56×56px
- Alt text: "Rapidly-advancing platform"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 0 (0%)
- Portrait (<0.87): 0 (0%)
- Square (0.87–1.15): 9 (100%)

**Media Format Mix:**
- PNG: 5 (logos, transparent UI elements, mockups)
- SVG: 5 (icons, illustrations, decorative geometry)

**Average rendered image size:** 105×105px
**Above-fold image count:** 0 / 9

**Decorative Patterns Detected:**
- 1 multi-stop linear gradient (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- 2 radial gradients — circular color blooms used for spotlight/glow effects
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents
- 6 background patterns (non-photo url() backgrounds) — textures/illustrations as backdrops

**Clone instruction for decorative work:** This is a gradient-rich design — invest in multi-stop CSS gradients (3+ color stops), not solid backgrounds.

**Imagery Guidance for clones:**
- Use vector illustration as the primary visual language — photos will read as off-brand.
- Maintain consistent illustration style (line weight, color palette) across the site.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Charcoal (`#242424`)
- Accent: Pure White (`#ffffff`)
- Border: Cloud (`#b1b1b1`)
- Font: aktiv-grotesk
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 72px aktiv-grotesk weight 300, line-height 1.05, letter-spacing -0.9px, color #242424."
- "Create the primary CTA button: `#ffffff` background, `#000000` text, 50% border-radius, 12px 24px padding, 500 weight, aktiv-grotesk font."
- "Build navigation: absolute on `#ffffff`. aktiv-grotesk 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in aktiv-grotesk, weight range 300–500. Never exceed 500 — heavier weights break the brand's tonal restraint.
3. **Accent**: Pure White (`#ffffff`) is the sole interactive color. On hover → Citron (`#e3d661`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: CTAs at `8px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (8px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-primary: #ffffff;
  --ca-surface-2: #f8f8f1;
  --ca-ink: #242424;
  --ca-on-primary: #111111;
  --ca-primary-hover: #e3d661;
  --ca-hairline: #b1b1b1;
}

/* Typography */
:root {
  --ca-font-primary: "pt-serif", system-ui, sans-serif;
  --ca-text-display: 72px;
  --ca-text-heading: 72px;
  --ca-text-body: 16px;
  --ca-text-small: 14px;
  --ca-text-button: 16px;
  --ca-text-mono: 18px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 12px;
  --ca-space-md: 16px;
  --ca-space-base: 20px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 6px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 30px;
  --ca-radius-lg: 40px;
  --ca-radius-xl: 48px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: hero
    tag: div
    height: 13429px
    width: full-bleed
    layout: block
    children: 9
    tone: dark
    vertical-padding: ~164px (airy)
    contains: chart/canvas (reproduce as live data-viz, not a flat image)
  - section: header
    tag: section
    height: 900px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 3
    bg: "rgb(57, 57, 57)"
    tone: dark
    vertical-padding: ~129px (airy)
    contains: chart/canvas (reproduce as live data-viz, not a flat image)
    padding: "167px 0px 91px 64px"
  - section: header
    tag: section
    height: 125px
    width: 676px
    layout: flex-row justify=normal
    children: 3
    tone: dark
    contains: chart/canvas (reproduce as live data-viz, not a flat image)
  - section: feature-section
    tag: div
    height: 559px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 2
    tone: dark
    vertical-padding: ~75px (generous)
    padding: "150px 64px 0px"
  - section: feature-section
    tag: section
    classes: ["lazyloaded"]
    height: 4456px
    width: full-bleed
    layout: block
    children: 4
    bg: "rgb(248, 248, 241)"
    bg-treatment: image
    vertical-padding: ~172px (airy)
  - section: content-section
    tag: div
    height: 841px
    width: 1312px
    layout: grid: 4-col gap=24px
    children: 2
    tone: dark
    vertical-padding: ~100px (airy)
    padding: "0px 0px 200px"
  - section: unknown
    tag: div
    height: 889px
    width: 1312px
    layout: grid: 4-col gap=24px
    children: 2
    tone: dark
    vertical-padding: ~100px (airy)
    padding: "0px 0px 200px"
  - section: card-grid
    tag: div
    height: 888px
    width: 1312px
    layout: grid: 4-col gap=24px
    children: 3
    tone: dark
    vertical-padding: ~100px (airy)
    padding: "0px 0px 200px"
  - section: content-section
    tag: div
    classes: ["CareerTest__features__four-dimensions"]
    height: 1269px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 2
    tone: dark
    vertical-padding: ~32px
    padding: "0px 64px 64px"
  - section: feature-section
    tag: section
    height: 775px
    width: full-bleed
    layout: block
    children: 1
    bg: "rgb(57, 57, 57)"
    tone: dark
    vertical-padding: ~160px (airy)
    padding: "160px 64px"
  - section: feature-section
    tag: section
    classes: ["CareerTest__how-it-works"]
    height: 860px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 4
    bg: "rgb(248, 248, 241)"
    vertical-padding: ~150px (airy)
    padding: "140px 64px 160px"
  - section: feature-section
    tag: section
    height: 1543px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 4
    bg: "rgb(248, 248, 241)"
    vertical-padding: ~60px (generous)
    contains: chart/canvas (reproduce as live data-viz, not a flat image)
    padding: "120px 64px 0px"
  - section: feature-section
    tag: section
    height: 1057px
    width: full-bleed
    layout: block
    children: 5
    bg: "rgb(248, 248, 241)"
    vertical-padding: ~120px (airy)
    padding: "120px 0px"
  - section: feature-section
    tag: div
    height: 160px
    width: full-bleed
    layout: flex-row justify=normal
    children: 1
    tone: dark
  - section: feature-section
    tag: div
    height: 160px
    width: full-bleed
    layout: flex-row justify=normal
    children: 1
    tone: dark
  - section: feature-section
    tag: div
    height: 160px
    width: full-bleed
    layout: flex-row justify=normal
    children: 1
    tone: dark
  - section: faq
    tag: section
    height: 2786px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 3
    bg: "rgb(248, 248, 241)"
    vertical-padding: ~88px (generous)
    padding: "48px 64px 128px"
  - section: faq
    tag: div
    height: 2245px
    width: 978px
    layout: block
    children: 3
    tone: dark
    vertical-padding: ~128px (airy)
  - section: navigation
    tag: nav
    height: 2245px
    width: 310px
    layout: block
    children: 1
    tone: dark
  - section: feature-section
    tag: section
    height: 479px
    width: full-bleed
    layout: block
    children: 1
    bg: "rgb(57, 57, 57)"
    tone: dark
    vertical-padding: ~160px (airy)
  - section: feature-section
    tag: section
    height: 692px
    width: full-bleed
    layout: block
    children: 2
    bg: "rgb(229, 224, 234)"
    vertical-padding: ~212px (airy)
  - section: feature-section
    tag: div
    height: 692px
    width: full-bleed
    layout: grid: 4-col gap=24px
    children: 3
    tone: dark
    vertical-padding: ~212px (airy)
    padding: "254px 64px 169px"
  - section: footer
    tag: footer
    classes: ["global-footer"]
    height: 364px
    width: full-bleed
    layout: grid: 4-col gap=20px
    children: 4
    bg: "rgb(22, 22, 22)"
    tone: dark
    vertical-padding: ~70px (generous)
    padding: "70px 42px"
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "BY THE NUMBERS"
    - "Discover your top career matches using CareerExplorer’s cutting-edge science"
    - "Whether you’re pursuing education, in the early career stages of your career, pivoting to a new path"
    - "How our career test works"
    - "What makes us unique"
    - "Engineer"
  sub-headings:
    - "Rapidly-advancing platform"
    - "GET PERSONALIZED RECOMMENDATIONS"
    - "Measure who you are"
    - "Questions we receive"
    - "© SOKANU INTERACTIVE INC. 2026"
  ctas:
    - "Take the free test"
    - "Start the career test"
    - "Find your career matches"
    - "Let’s get started"
    - "Discover your matches"
    - "Manage Cookie Settings"
  navigation:
    - "CareerExplorer"
    - "Home"
    - "Career Test"
    - "For Organizations"
    - "Careers"
    - "Degrees"
    - "Community"
    - "More"
    - "Jobs"
    - "Blog"
  footer-links:
    - "Blog"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 1
    avg-ratio: 4.00
    common-aspect: "~16:6 banner"
    sample-alts:
      - "Sokanu"
  product:
    count: 1
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Four Dimensions"
  thumbnail:
    count: 8
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Rapidly-advancing platform"
      - "Comprehensive model"
      - "Intelligent enhancements"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Take the
 free 
test
</button>
```
_Source pattern detected: padding `10px 24px` · radius `8px` · weight `500`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 73/100 (C)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 22 | 25 | 16 named colors |
| Typography | 20 | 20 | 10 roles defined |
| Components | 12 | 20 | 3 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 2 | 10 | 39 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

*✅ No critical extraction gaps detected — high-confidence reproduction expected.*

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Medium | 39 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 10 typography roles inferred |
| §4 Components | Medium | 3 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 24 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 9 images, hero present |

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://www.careerexplorer.com/career-test/ | 2026-06-11T04:59:58.989Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*