ferrari.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: ferrari.com
description: "Light product system built on #ffffff. Type anchored in Times New Roman at 32px / weight 700. Extracted automatically from https://ferrari.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  ferrari.com is built on a pure-white canvas (rgb(255,255,255)).
  Times New Roman as the primary typeface.
  Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.
  Motion is minimal — a few targeted transitions, no decorative animation.

colors:
  background: "#ffffff"
  surface-1: "#ffffff"
  surface-2: "#ffffff"
  ink-subtle: "#808080"
  hairline: "#808080"

typography:
  display-xl:
    fontFamily: "Times New Roman, Georgia, 'Times New Roman', serif"
    fontSize: 32px
    fontWeight: 700
    lineHeight: normal
    letterSpacing: 0
  body:
    fontFamily: "Times New Roman, Georgia, 'Times New Roman', serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 8px
  md: 14px
  lg: 20px
  xl: 32px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 20px
  md: 21px
  lg: 37px
  xl: 45px
  xxl: 64px

components:


extracted_at: "2026-06-11T05:00:38.715Z"
completeness: 12
scoreVersion: "v2"

---

# Design System — ferrari.com
> Extracted automatically by Prism from https://ferrari.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: still  |  **Weight**: heavy  |  **Aesthetic**: editorial-minimal

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | serif-led (Times New Roman) | "403 ERROR" |
| Color assertion | single-accent | N/A |
| Whitespace | moderate | section rhythm 48px |
| Interaction | still | 0 keyframes, 1 transitions |
| Radius language | 8px-rounded | from token scale |

**Prism fingerprint**: `neutral-canvas · serif-display · single-accent · 8px-rounded · still-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255,255,255)` is the page background. Every component composits against this.
> - **Accent**: `N/A` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 37px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

ferrari.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Typography is anchored in **Times New Roman**. Headlines use weight 700 for confident, assertive presence — the brand wants to be heard. 

Body text reads in Pure Black (`#000000`) (contrast ratio 21.0:1, well above WCAG AA). Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation. 


**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Times New Roman
- Accent: Slate Grey (`#808080`)

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)

### Text & Content
- **Pure Black** (`#000000`): Primary body text

### Full Extracted Palette
**2 colors rendered on the page** + **1** more declared in design tokens (CSS custom properties — not necessarily painted). (2 categorized above + 1 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#808080` — Slate Grey

## 3. Typography Rules

### Font Families
- **Primary**: `Times New Roman`
- **Secondary**: `monospace`

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Times New Roman | 32px | 700 | normal | normal | Main headline (h1) |
| Body | Times New Roman | 16px | 400 | normal | normal | Standard reading text |

### Full Font Size Scale

Sizes detected in the design (descending): `32px`, `24px`, `16px`, `13px`

> 2 size(s) detected outside the sampled hierarchy (24px, 13px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Generous spacing — editorial breathing room

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 20px |
| md | 21px |
| base | 29px |
| lg | 37px |
| xl | 45px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 14px | Cards, containers |
| Lg | 20px | Large rounded elements, pill segments |
| Xl | 32px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Page Body | `0px` |

**Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel.


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `45px` | Between major bands (color change, content shift) |
| **subsection** | `37px` | Within a section, between content groups |
| **card** | `21px` | Card padding, list-item spacing |
| **compact** | `20px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**1/8 structural patterns detected.**

### Hero Pattern

- **Composition:** left-aligned — 
- **Viewport coverage:** 202px tall (not full-viewport)
- **Heading:** "403 ERROR" — 32px left-aligned
- **Subheading:** "The request could not be satisfied."
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 8. Do's and Don'ts

### Do

### Don't


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255,255,255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255,255,255)'"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 640px | Single column layout |
| Tablet | 768px | 2-column grids |
| Desktop | 1024px | Full layout |
| Large Desktop | 1280px | Maximum width |

### Collapsing Strategy
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

*No major structural differences detected between desktop and mobile widgets. The same blueprints scale rather than collapse — verify by inspecting actual mobile render.*

## 9b. Visual Tone & Photography

**Tone:** No imagery

No detectable photographic content. The site composes entirely with typography, color blocks, and minimal vector graphics. Clone strategy: lean on type hierarchy + layout rhythm rather than visual media.

**Media Format Mix:**
- *No detectable images.*

**Imagery Guidance for clones:**
- Don't add stock imagery just to "fill space" — this site's clarity comes from typographic restraint.
- Use generous whitespace, strong type hierarchy, and color blocks for visual rhythm.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Ring Blue (`#3b82f6`)
- Border: Slate Grey (`#808080`)
- Font: Times New Roman
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 32px Times New Roman weight 700, line-height normal, color #000000."
- "Build navigation: sticky on `#ffffff`. Times New Roman 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Times New Roman, weight range 400–700. Never exceed 700 — heavier weights break the brand's tonal restraint.
3. **Spacing**: Use the `--ca-space-*` token scale (8px–45px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
4. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-surface-2: #ffffff;
  --ca-hairline: #808080;
}

/* Typography */
:root {
  --ca-font-primary: "Times New Roman", system-ui, sans-serif;
  --ca-text-display: 32px;
  --ca-text-body: 16px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 20px;
  --ca-space-md: 21px;
  --ca-space-base: 29px;
  --ca-space-lg: 37px;
  --ca-space-xl: 45px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 14px;
  --ca-radius-lg: 20px;
  --ca-radius-xl: 32px;
  --ca-radius-full: 9999px;
}
```


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "The request could not be satisfied."
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


---
## Extraction Completeness: 12/100 (D)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 3 | 25 | 2 named colors |
| Typography | 5 | 20 | 2 roles defined |
| Components | 0 | 20 | 0 specs extracted |
| Motion & Interaction | 0 | 15 | No keyframes |
| CSS Custom Properties | 0 | 10 | 0 vars |
| Responsive Breakpoints | 4 | 5 | 4 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Photography** | No photographic content detected on this page | Don't add stock imagery; clarity comes from type + color blocks |
| **Keyframe animations** | No @keyframes declarations found (transitions only) | Use CSS transitions for state changes; avoid complex scroll-based animations |
| **Component states** | Hover / focus / active states not captured | Darken background ~10% on hover, add 2px focus ring matching accent token, +50% opacity for disabled |
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |
| **Design tokens** | Only 0 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Low | 0 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | Low | 2 typography roles inferred |
| §4 Components | Low | 0 component variants captured |
| §7 Motion | Medium | Transitions only |
| §8 Do's/Don'ts | Medium | 0 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 4 breakpoints detected |
| §9b Photography | Low | 0 images, hero not detected |

## 11.2 Measured Reality (CDP Engine)

Captured directly from Chrome's engine across **all 16 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.

### Measured Design Scale
**Type scale by usage** (× = paint count): `16px`×9 · `32px`×2 · `24px`×2 · `13px`×2

**Weights** (× = paint count): `400`×11 · `700`×4

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://ferrari.com | 2026-06-11T05:00:38.719Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*