figma-wRJWYQUFDzgwmds54Bg1Ep

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: figma-wRJWYQUFDzgwmds54Bg1Ep
description: "Light product system built on #ffffff with #ff8d41 as the primary CTA accent. Type anchored in Anton SC at 242px / weight 400. Extracted from the Figma file via the Figma REST API — exact fills, type styles, effects, and auto-layout spacing read straight from the design source of truth (not a rendered approximation)."
narrative: |
  figma-wRJWYQUFDzgwmds54Bg1Ep is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses rgb(255, 141, 65) as the high-saturation accent for primary actions.
  Fully-rounded CTAs (999999px) signal a friendly, tactile interaction model alongside Anton SC as the primary typeface.
  Anton SC is paired with Lufga for secondary roles.
  Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.

colors:
  background: "#ffffff"
  surface-1: "#ffffff"
  surface-2: "#eeeeee"
  ink-muted: "#212121"
  primary: "#ff8d41"
  on-primary: "#111111"
  primary-hover: "rgba(255, 141, 65, 0.8)"
  hairline: "#424242"

typography:
  display-xl:
    fontFamily: "Anton SC, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 242px
    fontWeight: 400
    lineHeight: 1.51
    letterSpacing: -2.42px
  display-lg:
    fontFamily: "Anton SC, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 123px
    fontWeight: 400
    lineHeight: 1.51
    letterSpacing: -1.23px
  body:
    fontFamily: "Poppins, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 18px
    fontWeight: 600
    lineHeight: 1.40
    letterSpacing: 0.20px
  body-sm:
    fontFamily: "Lufga, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 24px
    fontWeight: 600
    lineHeight: 1.20
    letterSpacing: 0
  button:
    fontFamily: "Poppins, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 18px
    fontWeight: 600
    lineHeight: 1.40
    letterSpacing: 0.20px

rounded:
  none: 0px
  xs: 16px
  sm: 24px
  md: 32px
  lg: 128px
  xl: 999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 10px
  md: 16px
  lg: 48px
  xl: 80px
  xxl: 96px

components:
  button-pill:
    backgroundColor: "{colors.primary-hover}"
    textColor: "{colors.ink-muted}"
    typography: "{typography.button}"
    rounded: "{rounded.xl}"
    padding: 16px 48px 16px 48px

extracted_at: "2026-06-11T05:00:52.120Z"
completeness: 35
scoreVersion: "v2"

---

# Design System — figma-wRJWYQUFDzgwmds54Bg1Ep
> Extracted automatically by Prism from https://www.figma.com/design/wRJWYQUFDzgwmds54Bg1Ep/Shoes-Landing
> Date: 2026-06-11
> Viewport: Desktop 1512x6211 + Mobile 390x844
> Values are extracted from the Figma REST API, not hand-written: exact fills, text styles, effects, and auto-layout spacing read straight from the design file (the source of truth, not a rendered approximation).


## 0. Design DNA

**Density**: sparse  |  **Motion**: still  |  **Weight**: light  |  **Aesthetic**: soft-rounded

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (Poppins) | "Jordans Jordans " |
| Color assertion | dual-accent | #ff8d41 |
| Whitespace | sparse | section rhythm 88px |
| Interaction | still | 0 keyframes, 0 transitions |
| Radius language | soft-pill | from token scale |

**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · soft-pill · still-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(255, 141, 65)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 88px between major bands. Card padding: 48px.
> - **Default radius**: 24px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

figma-wRJWYQUFDzgwmds54Bg1Ep uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Headlines are set in **Anton SC**, a sans-serif display face (the dominant type signature, e.g. "Jordans Jordans " at 242px). Body text is set in **Poppins**. Negative letter-spacing at display sizes (-2.42px at 242px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Pure Black (`#000000`) (contrast ratio 21.0:1, well above WCAG AA). **Coral** (`#ff8d41`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Poppins
- Accent: Coral (`#ff8d41`)
- Display: 242px weight 400, letter-spacing -2.42px
- Border: Charcoal (`#424242`) — border-based containment
- Custom fonts loaded: Poppins, Lufga, Anton SC

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Off-White** (`#f5f5f5`): Surface / elevated background
- **Off-White** (`#eeeeee`): Surface / elevated background
- **Whitesmoke** (`#e0e0e0`): Surface / elevated background

### Text & Content
- **Pure Black** (`#000000`): Primary body text
- **Near-Black** (`#212121`): Secondary text

### Accent & Interactive
- **Coral** (`#ff8d41`): Interactive / accent
- **Translucent Tangerine (67%)** (`rgba(255, 169, 112, 0.67)`): Interactive / accent

### Border & Divider
- **Light Grey** (`#bdbdbd`): Borders / dividers

### Full Extracted Palette
**12 colors rendered on the page**. (9 categorized above + 3 additional below.)
Colors are read straight from the Figma file via the REST API (exact fills, text styles, effects, auto-layout spacing); design-token variables are preserved alongside them. Third-party logo colors are filtered out.

- `#424242` — Charcoal
- `#9e9e9e` — Grey
- `#757575` — Slate Grey

## 3. Typography Rules

### Font Families
- **Primary**: `Poppins`
- **Secondary**: `Anton SC`
- **Font 3**: `Lufga`

### Custom Fonts Loaded
- **Poppins** weight undefined (undefined)
- **Lufga** weight undefined (undefined)
- **Anton SC** weight undefined (undefined)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Anton SC | 242px | 400 | 1.51 | -2.42px | Main headline (heading) |
| Section Heading | Anton SC | 123px | 400 | 1.51 | -1.23px | Section titles (subheading) |
| Link Large | Lufga | 24px | 600 | 1.20 | normal | Link (24px) — Decoration: none |
| Button Large | Poppins | 18px | 600 | 1.40 | 0.20px | Button label (18px) |

### Full Font Size Scale

Sizes detected in the design (descending): `123px`, `96px`, `80px`, `40px`, `32px`, `24px`, `20px`, `18px`, `16px`, `14px`

> 7 size(s) detected outside the sampled hierarchy (96px, 80px, 40px, 32px, 20px, 16px, 14px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Pill**
- Background: `#ff8d41` `{colors.primary-hover}`
- Text: `#212121` `{colors.ink-muted}`
- Padding: 16px 48px 16px 48px
- Radius: 9999px
- Font: 18px weight 600
- Use: Status pills, tags, chips


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **1 shape(s)** in this system: `Pill`
- **DO NOT introduce new buttons variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Generous spacing — editorial breathing room

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 10px |
| md | 16px |
| base | 20px |
| lg | 48px |
| xl | 80px |
| 2xl | 88px |
| 3xl | 96px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 16px | Tiny corners (badges, micro elements) |
| Sm | 24px | Buttons, inputs, small elements |
| Md | 32px | Cards, containers |
| Lg | 128px | Large rounded elements, pill segments |
| Xl | 999px | Category strips, featured containers |
| Full | 999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `9999px` |
| Page Body | `0px` |
| Navigation | `0px` |
| Primary Input | `0px` |

**Shape Personality**: Sharp + Pill Contrast — Angular precision with pill-shaped accents (status badges, tags). Creates strong visual hierarchy.

**Full Radius Spectrum**: 0px, 16px, 24px, 32px, 128px, 999px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `96px` | Top/bottom of full-bleed hero sections |
| **section** | `80px` | Between major bands (color change, content shift) |
| **subsection** | `48px` | Within a section, between content groups |
| **card** | `16px` | Card padding, list-item spacing |
| **compact** | `10px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**3/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** 669px tall (not full-viewport)
- **Heading:** "Jordans Jordans " — 242px center-aligned
- **Subheading:** "AirJordans  AirJordans"
- **Media:** present, positioned right
- **CTAs:** 1 (primary: "Shop Now")
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Place media right of text.

### Navigation Pattern

- **Position:** sticky (stays visible during scroll)
- **Layout:** logo-left — 
- **Height:** 900px
- **Logo:** ✓ present
- **Nav links:** 1 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a sticky logo left navigation. Link-only — no button styling needed.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 8. Do's and Don'ts

### Do
- Use Poppins as the primary typeface — it defines the brand personality
- Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy
- Use negative letter-spacing (-2.42px) at display sizes for compressed, editorial headlines
- Use borders for card containment — this design uses border-based depth, not shadow-based
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Coral (`#ff8d41`) as the primary accent — it's the brand's signature interactive color
- Style form inputs with a `none` border — use border-based inputs, not floating labels or underline-only
- Respect the 8px–80px spacing range — the design uses a wide scale for visual breathing room
- Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
- Make the navigation sticky — it stays visible during scroll, signaling content depth

### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 600 is the maximum weight in this system
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't use heavy box-shadows for cards — borders are the containment mechanism
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't remove the input border — the border is the primary affordance indicator for form fields
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(255, 141, 65)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(255, 141, 65)\"]').length <= 3 per fold"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 640px | Single column layout |
| Tablet | 768px | 2-column grids |
| Desktop | 1024px | Full layout |
| Large Desktop | 1280px | Maximum width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| card | width | `320px` | `286px` |

### Collapsing Strategy
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 16px 48px 16px 48px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Hero CTAs:** 1 on desktop → 0 on mobile (secondary CTAs dropped on small screens).

## 9b. Visual Tone & Photography

**Tone:** Illustration-driven

The site relies primarily on illustrations, vector art, and decorative SVG elements rather than photography. Use commissioned illustrations, icon sets, or generated graphics for clones — stock photos will feel off-brand.

**Media Format Mix:**
- WebP: 14 (optimized photo/illustration hybrid)
- SVG: 39 (icons, illustrations, decorative geometry)

**Imagery Guidance for clones:**
- Use vector illustration as the primary visual language — photos will read as off-brand.
- Maintain consistent illustration style (line weight, color palette) across the site.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Coral (`#ff8d41`)
- Border: Charcoal (`#424242`)
- Font: Poppins
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 242px Poppins weight 400, line-height 1.51, letter-spacing -2.42px, color #000000."
- "Create the primary CTA button: `#ff8d41` background, `#212121` text, 9999px border-radius, 16px 48px 16px 48px padding, 600 weight, Poppins font."
- "Design a card on `transparent` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: relative on `#ffffff`. Poppins 24px weight 600 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Poppins, weight range 400–600. Never exceed 600 — heavier weights break the brand's tonal restraint.
3. **Accent**: Coral (`#ff8d41`) is the sole interactive color. On hover → Translucent Coral (80%) (`rgba(255, 141, 65, 0.8)`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (8px–80px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-surface-1: #ffffff;
  --ca-surface-2: #eeeeee;
  --ca-ink-muted: #212121;
  --ca-primary-hover: #ff8d41;
  --ca-on-primary: #111111;
  --ca-hairline: #424242;
}

/* Typography */
:root {
  --ca-font-primary: "Anton SC", system-ui, sans-serif;
  --ca-text-display: 242px;
  --ca-text-heading: 123px;
  --ca-text-body: 18px;
  --ca-text-small: 24px;
  --ca-text-button: 18px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 10px;
  --ca-space-md: 16px;
  --ca-space-base: 20px;
  --ca-space-lg: 48px;
  --ca-space-xl: 80px;
  --ca-space-2xl: 88px;
  --ca-space-3xl: 96px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 16px;
  --ca-radius-sm: 24px;
  --ca-radius-md: 32px;
  --ca-radius-lg: 128px;
  --ca-radius-xl: 999px;
  --ca-radius-full: 999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: navigation
    tag: div
    classes: ["Header"]
    height: 900px
    width: full-bleed
    layout: block
    children: 6
    bg: "rgb(255, 255, 255)"
  - section: hero
    tag: div
    classes: ["Popular Product"]
    height: 669px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "80px 80px 80px 80px"
  - section: section
    tag: div
    classes: ["Popular Product"]
    height: 668px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "80px 80px 80px 80px"
  - section: section
    tag: div
    classes: ["Popular Product"]
    height: 560px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "80px 80px 80px 80px"
  - section: section
    tag: div
    classes: ["Popular Product"]
    height: 1944px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "80px 80px 80px 80px"
  - section: section
    tag: div
    classes: ["Popular Product"]
    height: 786px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "80px 80px 80px 80px"
  - section: footer
    tag: div
    classes: ["Footer"]
    height: 684px
    width: full-bleed
    layout: flex-column justify=center
    children: 5
    bg: "rgb(33, 33, 33)"
    padding: "80px 80px 80px 80px"
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


---
## Extraction Completeness: 35/100 (D)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 13 | 25 | 9 named colors |
| Typography | 10 | 20 | 4 roles defined |
| Components | 4 | 20 | 1 specs extracted |
| Motion & Interaction | — | N/A | Not applicable — a static Figma file has no animation |
| CSS Custom Properties | 0 | 10 | 0 vars (enable token scope file_variables:read to capture Figma Variables) |
| Responsive Breakpoints | — | N/A | Not applicable — single design frame, no media queries |
| Variable Fonts | — | N/A | Figma does not expose variable-font axes |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Hero imagery** | No dominant hero image detected above the fold | Use the canonical brand visual from §9b (OG image) for hero composition |
| **Motion / Animation** | No @keyframes or transitions detected | Either keep clones strictly static, or apply a single 150ms ease-out on hover/focus universally |
| **Component states** | Hover / focus / active states not captured | Darken background ~10% on hover, add 2px focus ring matching accent token, +50% opacity for disabled |
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Design tokens** | Only 0 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg read from Figma frame fill |
| §2 Colors | Low | 0 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | Medium | 4 typography roles inferred |
| §4 Components | Low | 1 component variants captured |
| §7 Motion | Low | No motion data |
| §8 Do's/Don'ts | High | 18 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 4 breakpoints detected |
| §9b Photography | Medium | 53 images, hero not detected |

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://www.figma.com/design/wRJWYQUFDzgwmds54Bg1Ep/Shoes-Landing | 2026-06-11T05:00:52.126Z*
*Values read straight from the Figma file via the REST API (exact fills, text styles, effects, auto-layout spacing). Cross-check against the live build before shipping.*