bmw-m.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: bmw-m.com
description: "Light product system built on #ffffff with #1c69d4 as the primary CTA accent. Type anchored in BMWTypeNextLatin Light at 60px / weight 300. Extracted automatically from https://bmw-m.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  bmw-m.com is built on a pure-white canvas (rgb(255,255,255)).
  The system uses rgb(28, 105, 212) as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside BMWTypeNextLatin Light as the primary typeface.
  A layered elevation system (4 distinct shadows) building a clear front-to-back hierarchy.
  Motion is a first-class concern — 9 keyframe animations plus transition-driven interactions.

colors:
  background: "#ffffff"
  surface-1: "#f8f8f8"
  surface-2: "#f8f8f8"
  ink: "#262626"
  ink-subtle: "#262626"
  primary: "#1c69d4"
  on-primary: "#ffffff"
  primary-hover: "#3aaea9"
  hairline: "#3c3c3c"
  primary-focus: "#0653b6"

typography:
  display-xl:
    fontFamily: "BMWTypeNextLatin Light, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 60px
    fontWeight: 300
    lineHeight: 1.3
    letterSpacing: 0
  display-lg:
    fontFamily: "BMWTypeNextLatin Light, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 40px
    fontWeight: 300
    lineHeight: 1.3
    letterSpacing: 0
  display-md:
    fontFamily: "BMWTypeNextLatin, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.3
    letterSpacing: 0
  headline:
    fontFamily: "BMWTypeNextLatin, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
    letterSpacing: 0
  body:
    fontFamily: "BMWTypeNextLatin, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.2
    letterSpacing: 0
  button:
    fontFamily: "BMWTypeNextLatin, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.2
    letterSpacing: 0
  eyebrow:
    fontFamily: "BMWTypeNextLatin, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: 0

rounded:
  none: 0px
  xs: 24px
  sm: 32px
  md: 40px
  lg: 48px
  xl: 56px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 6px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 40px
  xxl: 100px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.on-primary}"
    typography: "{typography.headline}"
    rounded: "{rounded.none}"
    padding: 1px 6px
  button-ghost-2:
    backgroundColor: "transparent"
    textColor: "{colors.on-primary}"
    typography: "{typography.headline}"
    rounded: "{rounded.none}"
    padding: 12px
  button-primary-brand:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.headline}"
    rounded: "{rounded.none}"
    padding: 0px 20px
  input-text-input:
    backgroundColor: "{colors.surface-2}"
    textColor: "#000000"
    typography: "{typography.headline}"
    rounded: "{rounded.none}"
    padding: 0px 24px

extracted_at: "2026-06-11T04:59:49.463Z"
completeness: 54
scoreVersion: "v2"

---

# Design System — bmw-m.com
> Extracted automatically by Prism from https://www.bmw-m.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: expressive  |  **Weight**: heavy  |  **Aesthetic**: soft-rounded

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (BMWTypeNextLatin) | "BMW M NEWSLETTER" |
| Color assertion | dual-accent | #1c69d4 |
| Whitespace | moderate | section rhythm 45px |
| Interaction | expressive | 9 keyframes, 17 transitions |
| Radius language | soft-pill | from token scale |

**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · soft-pill · expressive-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255,255,255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(28, 105, 212)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 45px between major bands. Card padding: 24px.
> - **Default radius**: 32px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

bmw-m.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Headlines are set in **BMWTypeNextLatin Light**, a sans-serif display face (the dominant type signature, e.g. "BMW M NEWSLETTER" at 60px). A second display voice — **BMWTypeNextLatin** (sans) — appears in lower bands (e.g. "HYPERCAR MEETS TRAVEL CASE."), used for editorial accent. Body text is set in **BMWTypeNextLatin**. 

Body text reads in Near-Black (`#262626`) — softened from pure black, a small but deliberate detail that lowers reading friction. **M Tricolor Blue** (`#1c69d4`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation is built from multi-layer shadow stacks (4 distinct) — each combines several blurred layers at varying offsets to build a clear front-to-back hierarchy. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: BMWTypeNextLatin
- Primary text: Near-Black (`#262626`)
- Accent: M Tricolor Blue (`#1c69d4`)
- Shadow system: 4 distinct elevation levels
- Custom fonts loaded: BMWTypeNextLatin, BMWTypeNextLatin Light, epaasLinkFont, epaasTextFont, Playfair Display

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Off-White** (`#f8f8f8`): Surface / elevated background

### Text & Content
- **Near-Black** (`#262626`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Charcoal** (`#3c3c3c`): Secondary text

### Accent & Interactive
- **M Tricolor Blue** (`#1c69d4`): Interactive / accent
- **#3aaea9** (`#3aaea9`): Interactive / accent
- **M Tricolor Red** (`#db1a0d`): Interactive / accent

### Border & Divider
- **Grey** (`#bbbbbb`): Borders / dividers

### Full Extracted Palette
**9 colors rendered on the page** + **3** more declared in design tokens (CSS custom properties — not necessarily painted). (9 categorized above + 3 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#e6e6e6` — Whitesmoke *(token)*
- `#0653b6` — Cobalt Blue *(token)*
- `#757575` — Slate Grey *(token)*

### CSS Custom Properties (Design Tokens)

**Spacing Token**
- `--grid-padding-wide`: `120px`
- `--grid-padding`: `30px`
- `--grid-gap`: `16px`
- `--grid-padding-desktop`: `100px`

**Other tokens**
- `--site-context-ui-track`: `#e6e6e6`
- `--site-context-highlight-color`: `#1c69d4`
- `--site-context-theme-color`: `#fff`
- `--site-context-surface-hover`: `#f8f8f8`
- `--site-context-font-color`: `#262626`
- `--site-context-surface-muted-strong`: `#e6e6e6`
- `--site-context-focus-color`: `#0653b6`
- `--site-context-metainfo-color`: `#757575`

## 3. Typography Rules

### Font Families
- **Primary**: `BMWTypeNextLatin`
- **Secondary**: `BMWTypeNextLatin Light`
- **Font 3**: `epaasLinkFont`
- **Font 4**: `epaasTextFont`
- **Font 5**: `Playfair Display`

### Custom Fonts Loaded
- **BMWTypeNextLatin** weight 400 (normal)
- **BMWTypeNextLatin Light** weight 300 (normal)
- **epaasLinkFont** weight 700 (normal)
- **epaasTextFont** weight 400 (normal)
- **Playfair Display** weight 400 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | BMWTypeNextLatin Light | 60px | 300 | 1.3 | normal | Main headline (h2) |
| Section Heading | BMWTypeNextLatin Light | 40px | 300 | 1.3 | normal | Section titles (h2) |
| Sub-heading | BMWTypeNextLatin | 24px | 400 | 1.3 | normal | Third-level heading (h3) |
| Eyebrow / Overline | BMWTypeNextLatin | 20px | 400 | 1.4 | normal | Label above heading, uppercase tag |
| Label Heading | BMWTypeNextLatin | 16px | 400 | 1.6 | normal | Small heading (H5) |
| Button Large | BMWTypeNextLatin | 16px | 700 | 1.2 | normal | Button label (16px) |

### Full Font Size Scale

Sizes detected in the design (descending): `60px`, `40px`, `32px`, `24px`, `20px`, `18px`, `16px`

> 2 size(s) detected outside the sampled hierarchy (32px, 18px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 1px 6px
- Radius: 0px
- Font: 16px weight 400
- Use: Subtle action, toolbar, nav button

**Ghost**
- Background: `transparent`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 12px
- Radius: 0px
- Font: 16px weight 400
- Use: Subtle action, toolbar, nav button

**Primary Brand**
- Background: `#1c69d4` `{colors.primary}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px 20px
- Radius: 0px
- Font: 16px weight 700
- Use: Primary CTA / brand action

**Pill**
- Background: `#1c69d4` `{colors.primary}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 16px 18px 16px 14px
- Radius: 24px
- Shadow: `rgba(0, 0, 0, 0.3) 0px 1px 5px 0px`
- Font: 16px weight 400
- Use: Status pills, tags, chips

**Pill**
- Background: `#3c3c3c` `{colors.hairline}`
- Text: `#bbbbbb`
- Padding: 16px 14px 16px 18px
- Radius: 24px
- Shadow: `rgba(0, 0, 0, 0.3) 0px 1px 5px 0px`
- Font: 16px weight 400
- Use: Status pills, tags, chips

**Primary Brand**
- Background: `#1c69d4` `{colors.primary}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 8px
- Radius: 0px
- Font: 16px weight 400
- Use: Primary CTA / brand action

### Inputs & Forms

**Text Input**
- Background: `#f8f8f8` `{colors.surface-2}`
- Text: `#000000`
- Padding: 0px 24px
- Radius: 0px
- Border: 0px none rgb(0, 0, 0)
- Font: 16px weight 400
- Use: Text fields, search inputs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **FooterLink**:
  - **hover:** text #bbbbbb → #ffffff, border changes

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  input:
    default:
      bg: "rgb(248, 248, 248)"
      fg: "rgb(0, 0, 0)"
  link:
    default:
      bg: "rgb(28, 105, 212)"
      fg: "rgb(255, 255, 255)"
  navLink:
    default:
      bg: "rgb(28, 105, 212)"
      fg: "rgb(255, 255, 255)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(187, 187, 187)"
    hover:
      bg: "transparent"
      fg: "rgb(255, 255, 255)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **3 shape(s)** in this system: `Ghost`, `Primary Brand`, `Pill`
- **DO NOT introduce new buttons variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1600px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 6px |
| sm | 8px |
| md | 12px |
| base | 16px |
| lg | 24px |
| xl | 40px |
| 2xl | 45px |
| 3xl | 100px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 24px | Tiny corners (badges, micro elements) |
| Sm | 32px | Buttons, inputs, small elements |
| Md | 40px | Cards, containers |
| Lg | 48px | Large rounded elements, pill segments |
| Xl | 56px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Inputs & Forms | `0px` |
| Page Body | `0px` |
| Navigation | `0px` |
| Primary Input | `0px` |

**Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel.

**Full Radius Spectrum**: 24px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

**Measured section padding**: bands use ~136px internal vertical padding (up to 136px) — **very airy / premium**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `100px` | Top/bottom of full-bleed hero sections |
| **section** | `40px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `6px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**4/8 structural patterns detected.**

### Hero Pattern

- **Composition:** left-aligned — 
- **Viewport coverage:** 451px tall (not full-viewport)
- **Heading:** "THE M2" — 40px left-aligned
- **CTAs:** 1 (primary: "Experience now")
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 50px
- **Logo:** ✓ present
- **Nav links:** 7 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Search:** ✓ search input visible in nav
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 10 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1440×695px (aspect 2.07:1)
- **Gap:** 24px between cards
- **Content:** ✓ image + CTA
- **Image position:** top
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~2.07:1 aspect ratio. Each card has an image at the top.

### Footer Pattern

- **Columns:** 1
- **Links:** 30 total
- **Height:** 715px
- **Includes:** ✗ no newsletter | ✓ social icons | ✓ language switcher ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~30 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.5) 0px 4px 25px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0.25) 0px 15px 50px 0px` | Cards, elevated surfaces |
| Layered (Level 3) | <br>`rgba(0, 0, 0, 0.3) 0px 1px 5px 0px` | Cards, elevated surfaces |
| Layered (Level 4) | <br>`rgba(0, 0, 0, 0.5) 0px -1px 8px 0px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |
| `ease` | CSS ease — Default |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `50ms` | Instant | State toggles, instant feedback |
| `200ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `500ms` | Slow | Hero animations, page transitions |
| `12s` | Cinematic | Splash, marketing reveals |

### Copy-Paste Transition Snippets

**Transform**
```css
transition: transform 0.3s ease-in-out, -webkit-transform 0.3s ease-in-out;
```

**Transform**
```css
transition: transform 0.3s, opacity 0.3s, -webkit-transform 0.3s;
```

**Transform**
```css
transition: transform 0.2s ease-in-out, -webkit-transform 0.2s ease-in-out;
```

**Background**
```css
transition: background-color 0.05s;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `rotate` | Rotate / Spin | transform | Loading indicator |
| `backdrop-fade-in` | Fade | background-color, opacity | Element entrance |
| `backdrop-fade-in-dark` | Fade | background-color, opacity | Element entrance |
| `slidein` | Slide | transform | Panel / drawer enter |
| `pwri-minute` | Rotate / Spin | transform | UI transition |
| `pwri-hour` | Rotate / Spin | transform | UI transition |
| `pwri-scroll` | Custom | top | UI transition |
| `dialog-fade-in` | Fade + Move | opacity, transform | Element entrance |
| `button-fade-in` | Slide | transform | Element entrance |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `300ms`)
- **Dominant Easing**: symmetric in-out (precise)
- **Animation Library**: 9 unique animations (9 total including variants)

> This design moves with deliberate & calm timing using symmetric in-out (precise), creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Near-Black (`#262626`) for text — not pure black, it's warmer and more readable
- Use BMWTypeNextLatin as the primary typeface — it defines the brand personality
- Keep font weights between 300-400 — the system uses a narrow weight range for subtle hierarchy
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use M Tricolor Blue (`#1c69d4`) as the primary accent — it's the brand's signature interactive color
- Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
- Include a search input directly in the nav — discoverability is a primary UX value here
- Each card includes a top image — imagery is part of the card identity, not optional

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 400 is the maximum weight in this system
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255,255,255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255,255,255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(28, 105, 212)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(28, 105, 212)\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 375px | Single column, compact spacing |
| Mobile | 480px | Single column, compact spacing |
| Mobile Large | 640px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1023px | Multi-column grids begin |
| Desktop | 1280px | Full feature layout |
| Large Desktop | 1440px | Maximum content width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| button | width | `auto` | `48px` |

### Collapsing Strategy
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 1px 6px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

*No major structural differences detected between desktop and mobile widgets. The same blueprints scale rather than collapse — verify by inspecting actual mobile render.*


## 7c. Visual Effects & Dynamic Behavior

*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*

- **Clip-path shapes** — 1 non-rectangular cut(s).

> **Motion fingerprint**: non-rectangular shapes (1)

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Hero Image (above-fold dominant visual):**
- Aspect: 1.78:1 (landscape (16:9-ish))
- Rendered size: 801×451px
- Alt text: "THE M2"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 11 (48%)
- Portrait (<0.87): 12 (52%)
- Square (0.87–1.15): 0 (0%)

**Media Format Mix:**
- JPG: 22 (typically photographic content)
- PNG: 1 (logos, transparent UI elements, mockups)

**Average rendered image size:** 426×361px
**Above-fold image count:** 1 / 23

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Near-Black (`#262626`)
- Accent: M Tricolor Blue (`#1c69d4`)
- Border: Charcoal (`#3c3c3c`)
- Font: BMWTypeNextLatin
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 20px BMWTypeNextLatin weight 400, line-height 1.4, color #262626."
- "Create the primary CTA button: `#1c69d4` background, `#ffffff` text, 9999px border-radius, 0px 20px padding, 700 weight, BMWTypeNextLatin font."
- "Build navigation: static on `#ffffff`. BMWTypeNextLatin 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in BMWTypeNextLatin, weight range 300–400. Never exceed 400 — heavier weights break the brand's tonal restraint.
3. **Accent**: M Tricolor Blue (`#1c69d4`) — one accent, applied consistently to CTAs, active states, and links. Never introduce a second saturated color.
4. **Focus**: Render focus rings in Cobalt Blue (`#0653b6`) — never hide focus outlines. The ring color is distinct from the accent to avoid ambiguity.
5. **Motion**: All transitions use `cubic-bezier(1,0,0,1)`. Never use linear for UI transitions — preserve the brand's easing personality.
6. **Shape**: CTAs at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
7. **Spacing**: Use the `--ca-space-*` token scale (6px–40px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
8. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-surface-2: #f8f8f8;
  --ca-ink-subtle: #262626;
  --ca-primary: #1c69d4;
  --ca-primary-hover: #3aaea9;
  --ca-hairline: #3c3c3c;
  --ca-primary-focus: #0653b6;
}

/* Typography */
:root {
  --ca-font-primary: "BMWTypeNextLatin Light", system-ui, sans-serif;
  --ca-text-display: 60px;
  --ca-text-heading: 40px;
  --ca-text-body: 16px;
  --ca-text-button: 16px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 6px;
  --ca-space-sm: 8px;
  --ca-space-md: 12px;
  --ca-space-base: 16px;
  --ca-space-lg: 24px;
  --ca-space-xl: 40px;
  --ca-space-2xl: 45px;
  --ca-space-3xl: 100px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 24px;
  --ca-radius-sm: 32px;
  --ca-radius-md: 40px;
  --ca-radius-lg: 48px;
  --ca-radius-xl: 56px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: hero
    tag: main
    height: 6799px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pw-m-stage-hero-teaser", "pwt--mine-shaft"]
    height: 844px
    width: full-bleed
    layout: block
    children: 2
    bg: "rgb(38, 38, 38)"
    tone: dark
    vertical-padding: ~136px (airy)
  - section: header
    tag: header
    classes: ["pw-m-header--m"]
    height: 82px
    width: 1392px
    layout: block
    children: 1
  - section: header
    tag: div
    height: 82px
    width: 1392px
    layout: block
    children: 1
    bg: "rgb(38, 38, 38)"
    tone: dark
    padding: "16px 0px"
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 572px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 3
    padding: "0px 100px"
  - section: unknown
    tag: div
    classes: ["pw-m-swiper-carousel__scroll-wrapper", "swiper-wrapper"]
    height: 572px
    width: full-bleed
    layout: flex-row justify=normal
    children: 1
  - section: unknown
    tag: div
    classes: ["swiper-slide", "swiper-slide-visible", "swiper-slide-fully-visible", "swiper-slide-active"]
    height: 572px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pw-m-stage-hero-teaser__primary-media"]
    height: 451px
    width: 801px
    layout: block
    children: 1
  - section: unknown
    tag: div
    height: 451px
    width: 503px
    layout: block
    children: 3
  - section: unknown
    tag: div
    classes: ["pw-m-stage-hero-teaser__secondary-media"]
    height: 325px
    width: 244px
    layout: block
    children: 1
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 586px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 1
    padding: "0px 100px"
  - section: unknown
    tag: div
    classes: ["pw-teaser__background-wrapper"]
    height: 348px
    width: 618px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pw-teaser__background-wrapper"]
    height: 348px
    width: 618px
    layout: block
    children: 1
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 633px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 2
    padding: "0px 100px"
  - section: feature-section
    tag: div
    classes: ["pw-m-swiper-carousel__scroll-wrapper", "swiper-wrapper"]
    height: 437px
    width: 1240px
    layout: flex-row justify=normal
    children: 6
  - section: feature-section
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 867px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 2
    padding: "0px 100px"
  - section: unknown
    tag: div
    classes: ["pw-m-swiper-carousel__scroll-wrapper", "swiper-wrapper"]
    height: 620px
    width: 1240px
    layout: flex-row justify=normal
    children: 6
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 618px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 1
    padding: "0px 100px"
  - section: unknown
    tag: div
    classes: ["pw-teaser__background-wrapper"]
    height: 348px
    width: 618px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pw-teaser__background-wrapper"]
    height: 348px
    width: 618px
    layout: block
    children: 1
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 398px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 3
    padding: "0px 100px"
  - section: unknown
    tag: div
    classes: ["pw-m-nsc-teaser__media-wrapper"]
    height: 398px
    width: 608px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pw-m-nsc-teaser__copy-button-wrapper"]
    height: 161px
    width: 503px
    layout: block
    children: 2
  - section: unknown
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 133px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 1
    padding: "0px 100px"
  - section: gallery-grid
    tag: div
    classes: ["grid-container", "grid", "initialized"]
    height: 648px
    width: full-bleed
    layout: grid: 12-col gap=normal 24px
    children: 2
    padding: "0px 100px"
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "THE M2"
    - "MORE NEW M MODELS."
    - "BMW M CHATBOT"
  sub-headings:
    - "TEST YOURSELF, TAKE THE QUIZ."
    - "LOWER CONSUMPTION, FULL PERFORMANCE."
  ctas:
    - "M Motorsport"
    - "Experience now"
    - "Shop M Lifestyle"
  navigation:
    - "Home"
    - "Magazine"
    - "Models"
    - "Deutsch"
    - "English"
    - "M Motorsport"
    - "AREA M"
    - "M Community"
    - "M In-Car Apps"
    - "About BMW M"
  footer-links:
    - "Deutsch"
    - "English"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 1
    avg-ratio: 2.75
    common-aspect: "~16:6 banner"
    sample-alts:
      - "BMW M Logo"
  editorial:
    count: 4
    avg-ratio: 0.56
    common-aspect: "~9:16 portrait"
    sample-alts:
      - "BMW M760e and BMW i7 M70"
      - "BMW XM Label"
      - "BMW M2 CS"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  M Motorsport
</button>
```
_Source pattern detected: padding `12px` · radius `0px` · weight `400`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


## 17. Content Architecture & Resources (Links by Purpose)

*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*

**By purpose:** **nav** 4 · **project** 5 · **social** 7 · **footer** 21 · **other** 23

**Projects / case studies detected** (clustered by URL + featured image):

*En_pm* — medium confidence, 12 items:

| Title | Featured image | Link |
|---|---|---|
| BMW M Electrified – Episode 5. DYNAMICS UNLI | `bmw-m-magazine-electrified-ep-5-01-1` (ar 1.78) | https://www.bmw-m.com/en_PM/topics/magazine-article-pool/m-electrified-new-level-episode-5.html |
| Behind the Scenes: LEGO® Speed Champions BMW | `bmw-m3-e30-lego-speedchampions-bts-2` (ar 1.78) | https://www.bmw-m.com/en_PM/topics/magazine-article-pool/lego-speed-champions-bmw-m3-e30-behind-the-scenes.html |
| The BMW XM Label as a DJ set-up. THE ULTIMAT | `bmw-m-magazine-ultimate-sound-machin` (ar 1.78) | https://www.bmw-m.com/en_PM/topics/magazine-article-pool/the-ultimate-sound-machine.html |
| The M Performance Track Kit for the BMW M2.  | `bmw-m2-m-performance-track-kit-03-16` (ar 1.78) | https://www.bmw-m.com/en_PM/topics/magazine-article-pool/m-performance-track-kit-bmw-m2.html |
| Apps for even more driving pleasure. BMW M I | `bmw-m-in-car-apps-011-9x16.jpg?imwid` (ar 0.56) | https://www.bmw-m.com/en_PM/topics/bmw-m-in-car-apps.html |
| Exclusive meeting place, exclusive benefits. | `bmw-m-community-stage-01-9x16.jpg?im` (ar 0.56) | https://www.bmw-m.com/en_PM/topics/bmw-m-community.html |
| Lifestyle with the most powerful letter in t | `BMW_M_Lifestyle_Kollektion_Stage_no_` (ar 1.78) | https://www.bmw-m.com/en_PM/topics/culture.html |
| Ready for the next chapter. M POWER – ELECTR | `bmw-m-neue-klasse-za0-technology-05-` (ar 0.75) | https://www.bmw-m.com/en_PM/topics/m-power-electrified.html |

*All-Models* — medium confidence, 5 items:

| Title | Featured image | Link |
|---|---|---|
| Experience now | — | https://www.bmw-m.com/en/all-models/overview-m-and-m-performance/bmw-m2/2024/bmw-m2.html |
| THE M760e and i7 M70 | `bmw-m760e-xdrive-g70-01-3x4.jpg?imwi` (ar 0.75) | https://www.bmw-m.com/de/all-models/overview-m-and-m-performance/bmw-7-series-m-performance-models/2026/bmw-7-series-m-performance-models.html |
| THE XM Label | `bmw-xm-label-g09-01-3x4.jpg?imwidth=` (ar 0.75) | https://www.bmw-m.com/en/all-models/overview-m-and-m-performance/bmw-xm-label/2025/bmw-xm-label.html |
| THE M2 CS | `bmw-m2-cs-05-3x4.jpg?imwidth=1440` (ar 0.75) | https://www.bmw-m.com/en/all-models/overview-m-and-m-performance/bmw-m2-cs/2025/bmw-m2-cs.html |
| THE M5 TOURING | `bmw-m5-touring-hd-08-3-4.jpg?imwidth` (ar 0.75) | https://www.bmw-m.com/en/all-models/overview-m-and-m-performance/bmw-m5-touring/2024/bmw-m5-touring.html |

*Fastlane* — medium confidence, 5 items:

| Title | Featured image | Link |
|---|---|---|
| AREA M. YOUR ULTIMATE BMW M EXPERIENCE. | `00_home_teaser_wide.jpg?imwidth=768` (ar 1.78) | https://www.bmw-m.com/en/fastlane/aream.html |
| The BMW M3 Touring 24H. THE ULTIMATE TOURING | `bmw-m3-touring-24h-shell-01-16x9.jpg` (ar 1.78) | https://www.bmw-m.com/en/fastlane/motorsport/race-cars/bmw-m3-touring-24h.html |
| The BMW M2 Racing. ENTRY FOR EXPERTS. | `bmw-m2-racing-01b-16x9.jpg?imwidth=7` (ar 1.78) | https://www.bmw-m.com/en/fastlane/motorsport/race-cars/bmw-m2-racing.html |
| M Motorsport | — | https://www.bmw-m.com/en/fastlane/motorsport/motorsport.html |
| AREA M Terms and Conditions | — | https://www.bmw-m.com/en/fastlane/aream/about/faq.html#pwjt-agb |

**Signals:** 25/60 links carry a featured image · device mockups detected: laptop ×11, phone ×8, tablet ×2 · dominant link roles: footer-link (28), content-card (23), inline-link (5).


---
## Extraction Completeness: 54/100 (D)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 13 | 25 | 9 named colors |
| Typography | 15 | 20 | 6 roles defined |
| Components | 8 | 20 | 2 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 1 | 10 | 20 vars |
| Responsive Breakpoints | 5 | 5 | 7 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Medium | 20 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 6 typography roles inferred |
| §4 Components | Low | 2 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 15 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 7 breakpoints detected |
| §9b Photography | High | 23 images, hero present |

## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)

*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `<style>` block.*

### Font Loading

3 font file(s) captured (133KB total). When running `prism add`, fonts are saved to `extractions/bmw-m.com/fonts/` and embedded as base64 in the output HTML.

**@font-face declarations to use:**
```css
@font-face {
  font-family: 'BMWTypeNextLatin';
  /* src: url('/fonts/BMWTypeNextLatin.woff2') format('woff2'); */
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'BMWTypeNextLatin Light';
  /* src: url('/fonts/BMWTypeNextLatin-Light.woff2') format('woff2'); */
  font-weight: 300;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'epaasLinkFont';
  /* src: url('/fonts/epaasLinkFont.woff2') format('woff2'); */
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'epaasTextFont';
  /* src: url('/fonts/epaasTextFont.woff2') format('woff2'); */
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Playfair Display';
  /* src: url('/fonts/Playfair-Display.woff2') format('woff2'); */
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
```

### Keyframe Animations (Intercepted from CSS)

**9 @keyframes found** — these are the real animation definitions:

```
@keyframes rotate { ... }
@keyframes backdrop-fade-in { ... }
@keyframes backdrop-fade-in-dark { ... }
@keyframes slidein { ... }
@keyframes pwri-minute { ... }
@keyframes pwri-hour { ... }
@keyframes pwri-scroll { ... }
@keyframes dialog-fade-in { ... }
@keyframes button-fade-in { ... }
```

<details><summary>Full keyframes CSS (9 animations)</summary>

```css
@-webkit-keyframes rotate{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}
@-webkit-keyframes backdrop-fade-in{0%{background-color:rgba(var(--color-mine-shaft,51,51,51),0);opacity:0}
@-webkit-keyframes backdrop-fade-in-dark{0%{background-color:transparent;opacity:0}
@-webkit-keyframes slidein{0%{-webkit-transform:translateY(100%);transform:translateY(100%)}
@-webkit-keyframes pwri-minute{000%{-webkit-transform:translateY(0) rotate(-90deg) scaleX(1);transform:translateY(0) rotate(-90deg) scaleX(1)}030%{-webkit-transform:translateY(0) rotate(-90deg) scaleX(1);transform:translateY(0) rotate(-90deg) scaleX(1)}070%{-webkit-transform:translateY(0) rotate(335deg) scaleX(1);transform:translateY(0) rotate(335deg) scaleX(1)}085%{-webkit-transform:translateY(90%) rotate(335deg) scaleX(.8);transform:translateY(90%) rotate(335deg) scaleX(.8)}
@-webkit-keyframes pwri-hour{000%{-webkit-transform:translateY(0) rotate(45deg) scaleX(1);transform:translateY(0) rotate(45deg) scaleX(1)}030%{-webkit-transform:translateY(0) rotate(45deg) scaleX(1);transform:translateY(0) rotate(45deg) scaleX(1)}070%{-webkit-transform:translateY(0) rotate(205deg) scaleX(1);transform:translateY(0) rotate(205deg) scaleX(1)}085%{-webkit-transform:translateY(90%) rotate(205deg) scaleX(.8);transform:translateY(90%) rotate(205deg) scaleX(.8)}
@-webkit-keyframes pwri-scroll{000%{top:0}040%{top:0}050%{top:6px}060%{top:0}
@-webkit-keyframes dialog-fade-in{0%{opacity:0;-webkit-transform:scaleY(.7);transform:scaleY(.7)}
@-webkit-keyframes button-fade-in{0%{-webkit-transform:translateY(40px);transform:translateY(40px)}
```
</details>

### Brand Gradient Palette

**1 complex gradients captured** from the site's CSS. The first few are the most prominent visual decorations:

```css
/* Gradient 1 */
background: linear-gradient(120deg,#0066b1 33%,#003d78 0,#003d78 66%,#e22718 0);

```

### Hover State CSS (Intercepted)

**2 hover rule lines** captured from CSS files. Key interactive transitions from real CSS (not inferred):

```css
.epaas-notavailable-banner .header .close-button:hover::before{background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2220%22%20width%3D%2220%22%20viewBox%3D%2232.5%2032.5%2037%2037%22%3E%3Cpath%20transform%3D%22scale%280.1%2C-0.1%29%20translate%280%2C-960%29%22%20fill%3D%22%234D4D4D%22%20d%3D%22M634.88%20611.84l-122.88-122.88-122.88%20122.88-40.96-40.96%20122.88-122.88-122.88-122.88%2040.96-40.96%20122.88%20122.88%20122.88-122.88%2040.96%2040.96-122.88%20122.88%20122.88%20122.88z%22%2F%3E%3C%2Fsvg%3E");cursor:pointer}

.pw-text-style--underline-hover:hover{font-weight:700;text-decoration:underline}

.pw-a-text a:hover,.pwq a:hover{color:inherit;font-weight:700;text-decoration:none}

.pw-a-text a:hover svg,.pwq a:hover svg{-webkit-transition:fill .3s ease-in-out;transition:fill .3s ease-in-out}

.pw-a-article-player__button:hover{-webkit-transform:scale(1.05);transform:scale(1.05)}

.pw-a-article-player__volume-control:focus::-webkit-slider-thumb,.pw-a-article-player__volume-control:hover::-webkit-slider-thumb{opacity:1}

.pw-a-article-player__volume-control:focus::-moz-range-thumb,.pw-a-article-player__volume-control:hover::-moz-range-thumb{opacity:1}

.pw-a-article-player__volume-control:focus::-ms-thumb,.pw-a-article-player__volume-control:hover::-ms-thumb{opacity:1}

@media(hover:hover)and (pointer:fine){.pw-a-scroll-to-top-button:hover{-webkit-filter:brightness(90%);filter:brightness(90%)}

.pw-a-button--solid-blue.active,.pw-a-button--solid-blue.pw-a-button.active,.pw-a-button--solid-blue.pw-a-button:hover,.pw-a-button--solid-blue:hover{background-color:#0653b6}

@media(hover:none){.pw-a-button--solid-blue.pw-a-button--no-touch.active,.pw-a-button--solid-blue.pw-a-button--no-touch:hover{background-color:#1c69d4;color:#fff}

.pw-a-button--ghost-light.active,.pw-a-button--ghost-light.pw-a-button.active,.pw-a-button--ghost-light.pw-a-button:hover,.pw-a-button--ghost-light:hover{background-color:#fff;color:#262626}

@media(hover:none){.pw-a-button--ghost-light.pw-a-button--no-touch.active,.pw-a-button--ghost-light.pw-a-button--no-touch:hover{background-color:transparent;color:#fff}

.pw-a-button-hover:hover{background-color:#262626;color:#fff}

.pw-a-button--ghost-dark.active,.pw-a-button--ghost-dark.pw-a-button.active,.pw-a-button--ghost-dark.pw-a-button:hover,.pw-a-button--ghost-dark:hover{background-color:#262626;color:#fff}

@media(hover:none){.pw-a-button--ghost-dark.pw-a-button--no-touch.active,.pw-a-button--ghost-dark.pw-a-button--no-touch:hover{background-color:transparent;color:#262626}

.pw-a-button--ghost-inherit.active,.pw-a-button--ghost-inherit:hover{color:currentcolor}

.pw-a-button--ghost-inherit.active[disabled],.pw-a-button--ghost-inherit:hover[disabled]{background-color:transparent;color:currentcolor}

.pw-a-button--link:hover{color:inherit}

.pw-a-icon-link:hover .pw-a-icon-link__icon:first-child{-webkit-transform:translateY(-120%);transform:translateY(-120%)}
```

> **Note**: All values above are extracted from the live site's CSS files. The font files are saved locally by Prism and embedded in the output HTML. Use them as-is for maximum fidelity.

## 11.2 Measured Reality (CDP Engine)

Captured directly from Chrome's engine across **all 995 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.

### Real Responsive Breakpoints
**13 breakpoints** read from the live `@media` rules (not guessed):
`375px` · `480px` · `640px` · `767px` · `768px` · `919px` · `920px` · `1023px` · `1024px` · `1280px` · `1440px` · `1599px` · `1600px`

### Measured Design Scale
**Type scale by usage** (× = paint count): `16px`×859 · `18px`×49 · `24px`×42 · `20px`×30 · `40px`×10 · `60px`×4

**Radius scale** (× = paint count): `24px`×4

**Weights** (× = paint count): `400`×908 · `900`×49 · `700`×23 · `300`×14

**Layout gaps** (× = paint count): `normal 24px`×13 · `4px`×7 · `12px`×2 · `8px`×1 · `24px`×1

**Elevation (real shadows)**:
```css
rgba(0, 0, 0, 0.3) 0px 1px 5px 0px
rgba(0, 0, 0, 0.5) 0px 4px 25px 0px
rgba(0, 0, 0, 0.25) 0px 15px 50px 0px
```

### Provenance — measured styles on key elements
Read from the live CSSOM (includes runtime-injected CSS). This is *what actually styles the page*, by element:

```css
body { font-family:system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif,Apple Color Emoji,Segoe UI Emoji }
body { color:var(--site-context-font-color); font-family:var(--site-context-font); font-weight:400 }
header { transition:-webkit-transform .3s ease-in-out }
nav { background-color:#fff; color:#262626 }
nav { background-color:#262626; color:#fff }
h1 { font-size:100%; font-weight:inherit; font-family:inherit }
h1 { font-size:1.25rem; font-weight:400 }
h2 { font-size:100%; font-weight:inherit; font-family:inherit }
h2 { font-family:BMWTypeNextLatin Light,Helvetica,Arial,Hiragino Kaku Gothic ProN,Hiragino Sans,Meiryo,sans-serif; font-size:2rem; font-weight:300 }
@media (min-width: 768px) h2 { font-size:2.5rem }
button { font-family:inherit; font-size:100% }
button { background:none; color:currentcolor; background-color:initial }
```

> Selectors normalised to their semantic element — source class names are often build-hashed (`.bgDIHX`) and not reusable. The declarations + CSS vars are the transferable part.

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://www.bmw-m.com | 2026-06-11T04:59:49.473Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*