pentagram.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: pentagram.com
description: "Light product system built on #ffffff with #ffffff as the primary CTA accent. Type anchored in Plain at 52px / weight 400. Extracted automatically from https://pentagram.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  pentagram.com is built on a pure-white canvas (rgb(255,255,255)).
  The system uses rgb(255, 255, 255) as the singular interactive color.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Plain as the primary typeface.
  Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.
  Motion is a first-class concern — 9 keyframe animations plus transition-driven interactions.

colors:
  background: "#ffffff"
  surface-1: "rgba(232, 232, 232, 0.8)"
  surface-2: "rgba(255, 255, 255, 0.7)"
  ink: "#1a1a1a"
  ink-muted: "rgba(26, 26, 26, 0.65)"
  ink-subtle: "#1a1a1a"
  primary: "#ffffff"
  on-primary: "#111111"
  primary-hover: "#ffffff"
  hairline: "#767676"

typography:
  display-xl:
    fontFamily: "Plain, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 52px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -1.04px
  display-md:
    fontFamily: "Plain, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 19px
    fontWeight: 500
    lineHeight: 1.32
    letterSpacing: 0
  headline:
    fontFamily: "Plain, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.25
    letterSpacing: 0
  body:
    fontFamily: "Plain, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 19px
    fontWeight: 400
    lineHeight: 1.32
    letterSpacing: 0
  button:
    fontFamily: "Plain, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 8px
  md: 9999px
  lg: 10007px
  xl: 10015px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 32px
  xxl: 64px

components:
  button-light--invert:
    backgroundColor: "{colors.primary-hover}"
    textColor: "{colors.hairline}"
    typography: "{typography.display-md}"
    rounded: "{rounded.none}"
    padding: 0px 0px 0px 19px
  button-icon-button:
    backgroundColor: "{colors.primary-hover}"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.display-md}"
    rounded: "{rounded.md}"
  input-text-input:
    backgroundColor: "{colors.primary-hover}"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.button}"
    rounded: "{rounded.none}"

extracted_at: "2026-06-11T06:14:50.680Z"
completeness: 61
scoreVersion: "v2"

---

# Design System — pentagram.com
> Extracted automatically by Prism from https://pentagram.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: expressive  |  **Weight**: medium  |  **Aesthetic**: engineering-minimal

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (Plain) | "Our Future is the Ultimate Pro" |
| Color assertion | single-accent | #ffffff |
| Whitespace | moderate | section rhythm 48px |
| Interaction | expressive | 9 keyframes, 19 transitions |
| Radius language | 0px-architectural | from token scale |

**Prism fingerprint**: `neutral-canvas · sans-display · single-accent · 0px-architectural · expressive-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255,255,255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(255, 255, 255)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 19px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

pentagram.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Typography is anchored in **Plain** with OpenType utility features (`"kern"`) for data-dense contexts. The weight scale rejects the standard 100/200/.../900 ladder in favor of custom values (max **400** in this system) — a deliberate signal that this design system is precisely tuned, not assembled from defaults. 

Body text reads in Near-Black (`#1a1a1a`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Pure White** (`#ffffff`) provides interactive distinction without visual aggression. Shadow is absent by design — depth is conveyed through translucent borders and luminance steps rather than light simulation. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Plain
- Primary text: Near-Black (`#1a1a1a`)
- Accent: Pure White (`#ffffff`)
- Display: 19px weight 500
- Custom fonts loaded: Plain

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Translucent Light Gray (65%)** (`rgba(227, 228, 229, 0.65)`): Surface / elevated background
- **Translucent Light Gray (80%)** (`rgba(232, 232, 232, 0.8)`): Surface / elevated background

### Text & Content
- **Near-Black** (`#1a1a1a`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Transparent** (`transparent`): Secondary text
- **Near-Black** (`#222222`): Secondary text
- **Charcoal** (`#333333`): Secondary text

### Full Extracted Palette
**9 colors rendered on the page** + **19** more declared in design tokens (CSS custom properties — not necessarily painted). (8 categorized above + 20 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#767676` — Slate Grey
- `#8c8c8c` — Grey
- `#d9d9d9` — Light Grey *(token)*
- `#0d0d0d` — Near-Black *(token)*
- `rgba(127, 255, 255, 0.25)` — Translucent #7fffff (25%) *(token)*
- `#3b82f6` — Ring Blue *(token)*
- `#666666` — Slate Grey *(token)*
- `#595959` — Slate Grey *(token)*
- `#4d4d4d` — Charcoal *(token)*
- `#007aff` — #007aff *(token)*
- `#f5f5f5` — Off-White *(token)*
- `#404040` — Charcoal *(token)*
- `#a6a6a6` — Grey *(token)*
- `#bfbfbf` — Light Grey *(token)*
- `#b3b3b3` — Grey *(token)*
- `#808080` — Slate Grey *(token)*
- `#e52222` — M Tricolor Red *(token)*
- `#999999` — Grey *(token)*
- `#cccccc` — Light Grey *(token)*
- `#282828` — Near-Black *(token)*

### CSS Custom Properties (Design Tokens)

**Shadow Token**
- `--tw-ring-shadow`: `0 0 #0000`
- `--tw-shadow-colored`: `0 0 #0000`
- `--tw-ring-offset-shadow`: `0 0 #0000`
- `--tw-drop-shadow`: ``

**Spacing Token**
- `--f-heading-2-letter-spacing`: `-.02em`
- `--spacing-spacing-6`: `2rem`
- `--f-body-2-letter-spacing`: `0`
- `--spacing-spacing-4`: `1.125rem`

**Font Size Token**
- `--f-display-1-font-size`: `8.1875rem`
- `--f-heading-2-font-size`: `4.0625rem`
- `--f-heading-5-font-size`: `1.5rem`
- `--f-number-font-size`: `.8125rem`

**Font Family Token**
- `--f-heading-1-font-family`: `Plain, Arial, Sans-Serif`
- `--f-display-1-font-family`: `Plain, Arial, Sans-Serif`
- `--f-shop-cart-font-family`: `Plain, Arial, Sans-Serif`
- `--f-heading-3-font-family`: `Plain, Arial, Sans-Serif`

**Font Weight Token**
- `--f-caption-font-weight`: `400`
- `--f-display-1-font-weight`: `350`
- `--f-number-font-weight`: `400`
- `--f-heading-4-font-weight`: `400`

**Other tokens**
- `--f-heading-2--moz-osx-font-smoothing`: `grayscale`
- `--f-number-font-style`: ``
- `--f-caption-font-feature-settings`: `"case" on`
- `--f-heading-4-font-style`: ``
- `--f-heading-4--webkit-font-smoothing`: `antialiased`
- `--f-body-2-font-variant`: ``
- `--f-heading-2--webkit-font-smoothing`: `antialiased`
- `--f-heading-5-font-style`: ``

## 3. Typography Rules

### Font Families
- **Primary**: `Plain`
- **Secondary**: `swiper-icons`
- **Font 3**: `large`

### Custom Fonts Loaded
- **Plain** weight 350 (normal)
- **Plain** weight 375 (normal)
- **Plain** weight 400 (normal)
- **swiper-icons** weight 400 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Plain | 52px | 400 | 1.05 | -1.04px | Main headline (h3) |
| Button Large | Plain | 32px | 400 | 1.2 | normal | Button label (32px) |
| Button Large | Plain | 27px | 500 | 2.74 | normal | Button label (27px) |
| Sub-heading | Plain | 19px | 500 | 1.32 | normal | Section titles (h1) |
| Body | Plain | 19px | 400 | 1.32 | normal | Standard reading text |
| Label Heading | Plain | 16px | 400 | 1.25 | normal | Small heading (H4) |

### Font Weight Scale

CSS custom properties define 11 explicit weight steps:
- `--f-display-1-font-weight`: `350` — Light (custom, ~300)
- `--f-heading-2-font-weight`: `375` — Regular (custom, ~400)
- `--f-caption-font-weight`: `400` — Regular
- `--f-number-font-weight`: `400` — Regular
- `--f-heading-4-font-weight`: `400` — Regular
- `--f-body-2-font-weight`: `400` — Regular
- `--f-body-1-font-weight`: `400` — Regular
- `--f-heading-5-font-weight`: `400` — Regular
- `--f-heading-1-font-weight`: `400` — Regular
- `--f-shop-cart-font-weight`: `400` — Regular
- `--f-heading-3-font-weight`: `400` — Regular

### Full Font Size Scale

Sizes detected in the design (descending): `52px`, `32px`, `27px`, `19px`, `16px`, `13px`

> 1 size(s) detected outside the sampled hierarchy (13px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

### OpenType & Variable Font Features

The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:

- **case-sensitive forms** (`case`) — punctuation height adjusted for uppercase contexts

**Clone instruction:** Enable these in your CSS:
```css
body {
  font-feature-settings: "kern", "case", "smcp", "frac";
}
```

## 4. Component Stylings

### Buttons

**Light / Invert**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#767676` `{colors.hairline}`
- Padding: 0px 0px 0px 19px
- Radius: 0px
- Font: 19px weight 400
- Use: Bright CTA on dark sections
- Hover: color: `#767676`, border: `0px solid rgb(118, 118, 118)`, borderColor: `#767676`
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`

**Icon Button**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#1a1a1a` `{colors.ink-subtle}`
- Padding: 0px
- Radius: 9999px
- Font: 19px weight 400
- Use: Toolbar/UI icons
- Hover: color: `#767676`, border: `0px solid rgb(118, 118, 118)`, borderColor: `#767676`
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`

### Inputs & Forms

**Text Input**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#1a1a1a` `{colors.ink-subtle}`
- Padding: 0px
- Radius: 0px
- Border: 1px solid border-color
- Font: 32px weight 400
- Use: Text fields, search inputs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **Button**:
  - **hover:** text #1a1a1a → #767676, border changes

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(26, 26, 26)"
    hover:
      bg: "transparent"
      fg: "rgb(118, 118, 118)"
    focus:
      bg: "transparent"
      fg: "inherit"
  input:
    default:
      bg: "rgb(255, 255, 255)"
      fg: "rgb(26, 26, 26)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(26, 26, 26)"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(26, 26, 26)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0.07)"
      fg: "rgb(26, 26, 26)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **2 shape(s)** in this system: `Light / Invert`, `Icon Button`
- **DO NOT introduce new buttons variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 8px |
| md | 12px |
| base | 18px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 9999px | Cards, containers |
| Lg | 10007px | Large rounded elements, pill segments |
| Xl | 10015px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Inputs & Forms | `0px` |
| Page Body | `0px` |
| Navigation | `0px` |
| Primary Input | `0px` |

**Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel.

**Full Radius Spectrum**: 4px, 8px, full/pill (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

**Measured section padding**: bands use ~60px internal vertical padding (up to 60px) — **standard**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**5/8 structural patterns detected.**

### Hero Pattern

- **Composition:** left-aligned — 
- **Viewport coverage:** 60px tall (not full-viewport)
- **Heading:** "Pentagram" — 19px left-aligned
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 20px
- **Logo:** ✗ absent
- **Nav links:** 5 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Search:** ✓ search input visible in nav
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 8 cards detected
- **Columns (desktop):** 2-up grid
- **Card dimensions:** 760×448px (aspect 1.69:1)
- **Gap:** 0px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 2-column grid (desktop) with cards at ~1.69:1 aspect ratio. Each card has an image at the top.

### Testimonial Pattern

- **Count:** 16 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 179 chars (medium quote)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 16 testimonials.   

### Footer Pattern

- **Columns:** 1
- **Links:** 19 total
- **Height:** 1543px
- **Includes:** ✓ newsletter signup | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~19 links per column, newsletter signup, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `cubic-bezier(0.4,0,0.2,1)` | Material Standard — Balanced |
| `cubic-bezier(0.59,0.01,0.28,1)` | Ease Out — Decelerating |
| `ease-in-out` | Ease In-Out — Symmetric |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `150ms` | Fast | Hover states, micro-interactions |
| `250ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `400ms` | Slow | Hero animations, page transitions |
| `500ms` | Slow | Hero animations, page transitions |
| `600ms` | Slow | Hero animations, page transitions |

### Copy-Paste Transition Snippets

**All Props**
```css
transition: 0.3s cubic-bezier(0.4, 0, 0.2, 1);
```

**Transform**
```css
transition: transform 0.4s cubic-bezier(0.59, 0.01, 0.28, 1), visibility 0.4s linear 0.4s;
```

**Opacity**
```css
transition: opacity 0.25s cubic-bezier(0.59, 0.01, 0.28, 1);
```

**All Props**
```css
transition: max-height 0.5s cubic-bezier(0.59, 0.01, 0.28, 1);
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `fadeIn` | Fade | opacity | Element entrance |
| `slideInTop` | Fade + Move | opacity, transform | Panel / drawer enter |
| `scaleIn` | Fade + Move | opacity, transform | Focus / emphasis |
| `fadeinout` | Fade | opacity | Element entrance |
| `updown` | Slide | transform | UI transition |
| `updownNumber1` | Slide | transform | UI transition |
| `updownNumber2` | Slide | transform | UI transition |
| `updownNumber3` | Slide | transform | UI transition |
| `swiper-preloader-spin` | Rotate / Spin | transform | Loading indicator |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `400ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 9 unique animations (9 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Near-Black (`#1a1a1a`) for text — not pure black, it's warmer and more readable
- Use Plain as the primary typeface — it defines the brand personality
- Keep font weights between 350-500 — the system uses a narrow weight range for subtle hierarchy
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Include a search input directly in the nav — discoverability is a primary UX value here
- Each card includes a top image — imagery is part of the card identity, not optional
- Lay out testimonials in a grid (16+ items) — quantity signals scale and trust
- Include a newsletter signup in the footer — email capture is part of the conversion funnel

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255,255,255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255,255,255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(255, 255, 255)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(255, 255, 255)\"]').length <= 3 per fold"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 470px | Single column, compact spacing |
| Mobile Large | 570px | Expanded mobile layout |
| Mobile Large | 666px | Expanded mobile layout |
| Mobile Large | 755px | Expanded mobile layout |
| Tablet | 799px | Multi-column grids begin |
| Desktop | 1039px | Full feature layout |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `19px` | `17px` |
| body | font-size | `19px` | `17px` |
| nav | display | `block` | `none` |
| nav | height | `20px` | `auto` |
| card | width | `455.984px` | `366px` |

### Collapsing Strategy
- Headlines: 19px → 17px on mobile
- Navigation: block → none on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Card grid: 2-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.


## 7c. Visual Effects & Dynamic Behavior

*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*

- **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(7.5px)`).

> **Motion fingerprint**: glassmorphism (5 layers)

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Canonical Brand Image (OG):**
- https://www.pentagram.com/pentagram_social.png (1200×630px)
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 2.33:1 (ultra-wide cinematic)
- Rendered size: 1440×617px
- Alt text: "Iso Cs 01"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 55 (63%)
- Portrait (<0.87): 21 (24%)
- Square (0.87–1.15): 0 (0%)
- Ultra-wide (>2.3): 12 (14%)

**Media Format Mix:**
- JPG: 37 (typically photographic content)
- PNG: 7 (logos, transparent UI elements, mockups)
- SVG: 2 (icons, illustrations, decorative geometry)

**Average rendered image size:** 605×401px
**Above-fold image count:** 16 / 88

**Decorative Patterns Detected:**
- 2 large decorative SVG shapes (≥200×200px, non-icon) — likely blob/illustration accents
- 16 background patterns (non-photo url() backgrounds) — textures/illustrations as backdrops
- **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic

**Clone instruction for decorative work:** Glassmorphism is a brand signature — use `backdrop-filter: blur(20px)` on overlapping surfaces.

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Near-Black (`#1a1a1a`)
- Accent: Pure White (`#ffffff`)
- Border: Slate Grey (`#767676`)
- Font: Plain
- Body: 19px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 19px Plain weight 500, line-height 1.32, color #1a1a1a."
- "Create the primary CTA button: `#ffffff` background, `#1a1a1a` text, 9999px border-radius, 12px 24px padding, 500 weight, Plain font."
- "Design a card on `transparent` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. Plain 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Plain, weight range 350–500. Never exceed 500 — heavier weights break the brand's tonal restraint.
3. **Accent**: Pure White (`#ffffff`) is the sole interactive color. On hover → Pure White (`#ffffff`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.4,0,0.2,1)`. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `0px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-primary-hover: #ffffff;
  --ca-surface-1: #e8e8e8;
  --ca-ink-subtle: #1a1a1a;
  --ca-on-primary: #111111;
  --ca-hairline: #767676;
}

/* Typography */
:root {
  --ca-font-primary: "Plain", system-ui, sans-serif;
  --ca-text-display: 52px;
  --ca-text-body: 19px;
  --ca-text-button: 32px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 4px;
  --ca-space-sm: 8px;
  --ca-space-md: 12px;
  --ca-space-base: 18px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 9999px;
  --ca-radius-lg: 10007px;
  --ca-radius-xl: 10015px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: header
    tag: div
    classes: ["headerMobile", "invisible", "f-body-1", "z-[1350]"]
    height: 900px
    width: full-bleed
    layout: block
    children: 1
    bg: "rgb(0, 0, 0)"
  - section: navigation
    tag: nav
    classes: ["w-full", "h-full"]
    height: 900px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container", "h-full", "flex", "flex-col"]
    height: 900px
    width: 1392px
    layout: flex-column justify=normal
    children: 3
    vertical-padding: ~24px
  - section: feature-section
    tag: div
    classes: ["container", "bg-dark-tertiary", "rounded-8", "pb-spacing-9"]
    height: 995px
    width: 1392px
    layout: block
    children: 2
    bg: "rgb(26, 26, 26)"
    tone: dark
    vertical-padding: ~60px (generous)
    padding: "24px 24px 96px"
  - section: feature-section
    tag: div
    classes: ["container", "bg-dark-tertiary", "rounded-8", "pb-spacing-9"]
    height: 1358px
    width: 1392px
    layout: block
    children: 2
    bg: "rgb(26, 26, 26)"
    tone: dark
    vertical-padding: ~60px (generous)
    padding: "24px 24px 96px"
  - section: feature-section
    tag: div
    classes: ["container", "bg-dark-tertiary", "rounded-8", "pb-spacing-9"]
    height: 4183px
    width: 1392px
    layout: block
    children: 2
    bg: "rgb(26, 26, 26)"
    tone: dark
    vertical-padding: ~60px (generous)
    padding: "24px 24px 96px"
  - section: hero
    tag: div
    classes: ["wrapper"]
    height: 23224px
    width: full-bleed
    layout: block
    children: 1
  - section: feature-section
    tag: main
    classes: ["content"]
    height: 23224px
    width: full-bleed
    layout: block
    children: 2
  - section: feature-section
    tag: div
    height: 21585px
    width: full-bleed
    layout: block
    children: 19
    bg: "rgb(255, 255, 255)"
    vertical-padding: ~56px (generous)
  - section: content-section
    tag: div
    classes: ["opacity-0", "swiper-container", "inset-0", "absolute"]
    height: 617px
    width: full-bleed
    layout: block
    children: 2
  - section: content-section
    tag: div
    classes: ["h-full", "w-full", "swiper-wrapper"]
    height: 617px
    width: full-bleed
    layout: flex-row justify=normal
    children: 12
  - section: feature-section
    tag: div
    classes: ["container", "relative"]
    height: 199px
    width: 1392px
    layout: block
    children: 2
  - section: content-section
    tag: div
    classes: ["modal-inner-container"]
    height: 534px
    width: 900px
    layout: flex-column justify=flex-end
    children: 3
  - section: testimonials
    tag: div
    classes: ["image-preview-container"]
    height: 372px
    width: 900px
    layout: block
    children: 1
  - section: content-section
    tag: div
    classes: ["mt-32", "md:mt-48", "lg:mt-64", "container"]
    height: 516px
    width: full-bleed
    layout: block
    children: 1
  - section: feature-section
    tag: div
    classes: ["container", "relative"]
    height: 239px
    width: 1392px
    layout: block
    children: 2
  - section: content-section
    tag: div
    classes: ["mt-32", "md:mt-48", "lg:mt-64", "container"]
    height: 536px
    width: full-bleed
    layout: block
    children: 1
  - section: content-section
    tag: div
    classes: ["container"]
    height: 192px
    width: 1392px
    layout: block
    children: 1
  - section: feature-section
    tag: div
    classes: ["container"]
    height: 259px
    width: 1392px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["mt-24", "lg:mt-64", "container", "!max-w-full"]
    height: 448px
    width: 1392px
    layout: block
    children: 1
  - section: feature-section
    tag: div
    classes: ["container", "relative"]
    height: 199px
    width: 1392px
    layout: block
    children: 2
  - section: content-section
    tag: div
    classes: ["mt-32", "md:mt-48", "lg:mt-64", "container"]
    height: 524px
    width: full-bleed
    layout: block
    children: 1
  - section: content-section
    tag: div
    classes: ["container"]
    height: 192px
    width: 1392px
    layout: block
    children: 1
  - section: feature-section
    tag: div
    classes: ["container", "relative"]
    height: 199px
    width: 1392px
    layout: block
    children: 2
  - section: content-section
    tag: div
    classes: ["mt-32", "md:mt-48", "lg:mt-64", "container"]
    height: 544px
    width: full-bleed
    layout: block
    children: 1
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "See latest projects"
    - "8 latest Industrial/Product Design projects"
    - "1994 World Cup"
    - "Giorgia Lupi Interviewed on the Scratching the Surface Podcast"
  sub-headings:
    - "Our Future is the Ultimate Project"
    - "Hiut"
  navigation:
    - "Pentagram"
    - "Work"
    - "About"
    - "News"
    - "Contact"
    - "Archive"
  footer-links:
    - "Work"
    - "See all news"
    - "london@pentagram.com"
    - "Instagram"
    - "Privacy Policy"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  hero:
    count: 12
    avg-ratio: 2.33
    common-aspect: "~16:9 landscape"
    sample-alts:
      - "Iso Cs 01"
      - "Sm Mosaic Rooms Carousel"
      - "Nbm Landing Page Home"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Action
</button>
```
_Source pattern detected: padding `0px` · radius `0px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


## 17. Content Architecture & Resources (Links by Purpose)

*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*

**By purpose:** **nav** 4 · **blog** 1 · **project** 48 · **other** 7

**Projects / case studies detected** (clustered by URL + featured image):

*Work* — high confidence, 12 items:

| Title | Featured image | Link |
|---|---|---|
| Isomorphic Labs Beautiful Symmetry: Pentagra | `ISO_CS_01.png?auto=compress%2Cformat` (ar 2.33) | https://www.pentagram.com/work/isomorphic-labs |
| Mosaic Rooms New strategy, brand identity an | `SM_MOSAICROOMS_CAROUSEL.jpg?auto=com` (ar 2.33) | https://www.pentagram.com/work/mosaic-rooms |
| National Building Museum A new visual identi | `NBM_LandingPage_Home.jpg?auto=compre` (ar 2.33) | https://www.pentagram.com/work/national-building-museum |
| MINI x DEUS Collaboration with Deus Ex Machi | `MINIDEUS_7X3Carousel.jpg?auto=compre` (ar 2.33) | https://www.pentagram.com/work/mini-x-deus |
| Vertical Visual identity for the pioneering  | `AH_VerticalWebsiteCarousel-Image.jpg` (ar 2.33) | https://www.pentagram.com/work/vertical |
| Guggenheim Visual identity for the constella | `HP_01_Guggenheim_Cover_Resize.jpg?au` (ar 2.33) | https://www.pentagram.com/work/guggenheim-3 |
| Folger Shakespeare Library Visual identity a | `folger_carousel_1.png?auto=compress%` (ar 2.33) | https://www.pentagram.com/work/folger-shakespeare-library |
| Natural History Museum Moving the Museum fro | `NHM_Penta_Web_Homepage.png?auto=comp` (ar 2.33) | https://www.pentagram.com/work/natural-history-museum |

**Signals:** 44/60 links carry a featured image · device mockups detected: tablet ×7, laptop ×24 · dominant link roles: content-card (54), navigation (4), inline-link (2).


---
## Extraction Completeness: 61/100 (C)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 11 | 25 | 8 named colors |
| Typography | 15 | 20 | 6 roles defined |
| Components | 8 | 20 | 2 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 10 | 10 | 230 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Licensed web fonts (Plain, swiper-icons)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics).
- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

*✅ No critical extraction gaps detected — high-confidence reproduction expected.*

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 230 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 6 typography roles inferred |
| §4 Components | Low | 2 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 17 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 88 images, hero present |

## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)

*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `<style>` block.*

### Font Loading

1 font file(s) captured (77KB total). When running `prism add`, fonts are saved to `extractions/pentagram.com/fonts/` and embedded as base64 in the output HTML.

**@font-face declarations to use:**
```css
@font-face {
  font-family: 'Plain';
  /* src: url('/fonts/Plain.woff2') format('woff'); */
  font-weight: 350;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Plain';
  /* src: url('/fonts/Plain.woff2') format('woff'); */
  font-weight: 375;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Plain';
  /* src: url('/fonts/Plain.woff2') format('woff'); */
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'swiper-icons';
  /* src: url('/fonts/swiper-icons.woff2') format('woff'); */
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
```

### Keyframe Animations (Intercepted from CSS)

**9 @keyframes found** — these are the real animation definitions:

```
@keyframes fadeIn { ... }
@keyframes slideInTop { ... }
@keyframes scaleIn { ... }
@keyframes fadeinout { ... }
@keyframes updown { ... }
@keyframes updownNumber1 { ... }
@keyframes updownNumber2 { ... }
@keyframes updownNumber3 { ... }
@keyframes swiper-preloader-spin { ... }
```

<details><summary>Full keyframes CSS (9 animations)</summary>

```css
@keyframes fadeIn{0%{opacity:0}
@keyframes slideInTop{0%{opacity:0;transform:translateY(-100%)}
@keyframes scaleIn{0%{opacity:0;transform:scale(2.13)}
@keyframes fadeinout{0%{opacity:0}50%{opacity:1}
@keyframes updown{0%{transform:translate3d(0,-20%,0)}50%{transform:translateZ(0)}
@keyframes updownNumber1{0%{transform:translate3d(0,-5%,0)}25%{transform:translate3d(0,-11%,0)}75%{transform:translateZ(0)}
@keyframes updownNumber2{0%{transform:translate3d(0,-42%,0)}25%{transform:translate3d(0,-38%,0)}75%{transform:translate3d(0,-48%,0)}
@keyframes updownNumber3{0%{transform:translate3d(0,51%,0)}25%{transform:translate3d(0,53%,0)}75%{transform:translate3d(0,46%,0)}
@keyframes swiper-preloader-spin{0%{transform:rotate(0)}
```
</details>

### Hover State CSS (Intercepted)

**1 hover rule lines** captured from CSS files. Key interactive transitions from real CSS (not inferred):

```css
@media (hover: hover) and (pointer: fine){.btn--secondary:hover{background-color:#00000024}

@media (hover: hover){.ham:hover .ham__label{color:#1a1a1a}

.ham:hover .ham__icon:after,.ham:hover .ham__icon:before{background:#1a1a1a}

@media (hover: hover){.page-dark .ham:hover .ham__label{color:#fff}

.page-dark .ham:hover .ham__icon:after,.page-dark .ham:hover .ham__icon:before{background:#fff}

@media (hover: hover){.js--nav .ham:hover .ham__icon:after,.js--nav .ham:hover .ham__icon:before{background:#fff!important}

.typo--copyLarge a:hover,button.footer__item a:hover{background-image:linear-gradient(to bottom,#1a1a1a 75%,#1a1a1a 75%)}

.typo--copyLarge--dark a:hover{background-image:linear-gradient(to bottom,#fff 75%,#fff 75%)}

.typo--bordered:hover .typo--hovered{text-decoration:none;background-image:linear-gradient(to bottom,#1a1a1a 75%,#1a1a1a 75%);background-repeat:repeat-x;background-size:1px 1px;background-position:0 98%}

.typo--link:hover{background-image:linear-gradient(to bottom,#e61428 75%,#e61428 75%)}

a:hover .typo--link{text-decoration:none;background-image:linear-gradient(to bottom,#e61428 75%,#e61428 75%);background-repeat:repeat-x;background-size:1px 1px;background-position:0 98%}

@media (hover: hover){.typo--toggle:hover{color:#1a1a1a}

.typo--toggle:hover:before{border-color:#1a1a1a}

a:hover .typo--hovered,.typo--hovered:hover{text-decoration:none;background-image:linear-gradient(to bottom,#1a1a1a 75%,#1a1a1a 75%);background-repeat:repeat-x;background-size:1px 1px;background-position:0 98%}

a.typo--asLink:hover .typo--hovered,.typo--asLink .typo--hovered:hover,a:hover .typo--asLink .typo--hovered{text-decoration:none;background-image:linear-gradient(to bottom,#e61428 75%,#e61428 75%);background-repeat:repeat-x;background-size:1px 1px;background-position:0 98%}

@media screen and (min-width: 800px){a:hover .typo--titleSmall .typo--hovered,.typo--titleSmall .typo--hovered:hover{background-position:0 95%}

.typo--dark .underlined:hover{background-image:linear-gradient(to bottom,#fff 75%,#fff 75%)}

.typo--dark a:hover .typo--hovered,.typo--dark .typo--hovered:hover{text-decoration:none;background-image:linear-gradient(to bottom,#fff 75%,#fff 75%);background-repeat:repeat-x;background-size:1px 1px;background-position:0 98%}

@media screen and (min-width: 800px){.typo--dark a:hover .typo--titleSmall .typo--hovered,.typo--dark .typo--titleSmall .typo--hovered:hover{background-position:0 95%}

.loadMore:hover{color:#1a1a1a}
```

> **Note**: All values above are extracted from the live site's CSS files. The font files are saved locally by Prism and embedded in the output HTML. Use them as-is for maximum fidelity.

## 11.2 Measured Reality (CDP Engine)

Captured directly from Chrome's engine across **all 4125 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.

### Real Responsive Breakpoints
**17 breakpoints** read from the live `@media` rules (not guessed) — 14 most relevant:
`470px` · `570px` · `599px` · `600px` · `666px` · `755px` · `799px` · `800px` · `980px` · `1039px` · `1040px` · `1599px` · `1600px` · `1728px` … (+3 more)

### Measured Design Scale
**Type scale by usage** (× = paint count): `19px`×2608 · `16px`×898 · `13px`×513 · `32px`×74 · `52px`×24 · `27px`×5

**Radius scale** (× = paint count): `4px`×448 · `50%`×66 · `9999px`×12 · `8px`×11

**Weights** (× = paint count): `400`×4059 · `500`×65

**Layout gaps** (× = paint count): `8px`×62 · `12px`×24 · `normal 12px`×11 · `96px 12px`×10 · `48px 12px`×7 · `16px 24px`×3 · `32px 12px`×3 · `normal 24px`×2

### Provenance — measured styles on key elements
Read from the live CSSOM (includes runtime-injected CSS). This is *what actually styles the page*, by element:

```css
body { font-family:Helvetica Neue,Helvetica,Arial,sans-serif; color:#1a1a1a; font-size:17px }
@media screen and (min-width: 800px) body { font-size:19px }
body { font-family:var(--plain) }
nav { font-family:var(--f-body-1-font-family); font-size:var(--f-body-1-font-size); font-weight:var(--f-body-1-font-weight) }
main { transition:transform .5s cubic-bezier(.59,.01,.28,1) }
h1 { font-weight:500 }
h2 { font-weight:500 }
button { font-family:inherit; font-size:100%; font-weight:inherit; color:inherit }
button { color:var(--gray-550) }
button { color:var(--gray-900) }
a { color:var(--gray-900) }
input { font-family:inherit; font-size:100%; font-weight:inherit; color:inherit }
```

> Selectors normalised to their semantic element — source class names are often build-hashed (`.bgDIHX`) and not reusable. The declarations + CSS vars are the transferable part.

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://pentagram.com | 2026-06-11T06:14:50.707Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*