wired.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: wired.com
description: "Light product system built on #ffffff with #057dbc as the primary CTA accent. Type anchored in WiredDisplay at 64px / weight 400. Extracted automatically from https://wired.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  wired.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses rgb(5, 125, 188) as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside WiredDisplay as the primary typeface.
  Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.
  Motion is minimal — a few targeted transitions, no decorative animation.

colors:
  background: "#ffffff"
  surface-1: "#ffffff"
  surface-2: "#f3f3f3"
  ink-subtle: "#333333"
  primary: "#057dbc"
  on-primary: "#ffffff"
  primary-hover: "#4f525b"
  semantic-error: "#f7c2c2"
  semantic-success: "#298552"

typography:
  display-xl:
    fontFamily: "WiredDisplay, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 64px
    fontWeight: 400
    lineHeight: 0.93
    letterSpacing: -0.5px
  display-lg:
    fontFamily: "BreveText, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 38px
    fontWeight: 700
    lineHeight: 0.74
    letterSpacing: 0.108px
  body:
    fontFamily: "BreveText, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 19px
    fontWeight: 400
    lineHeight: 1.47
    letterSpacing: 0.108px
  body-sm:
    fontFamily: "Apercu, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.25
    letterSpacing: 0.3px
  button:
    fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 6px
  md: 12px
  lg: 1440px
  xl: 1448px
  pill: 1440px

spacing:
  xxs: 2px
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 32px 0px
  xxl: 64px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "#4a5568"
    typography: "{typography.button}"
    rounded: "{rounded.none}"
    padding: 8px 8px 1px 6px

extracted_at: "2026-06-11T05:03:04.799Z"
completeness: 76
scoreVersion: "v2"

---

# Design System — wired.com
> Extracted automatically by Prism from https://wired.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: still  |  **Weight**: heavy  |  **Aesthetic**: product-neutral

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (BreveText) | "A Meta Employee Who Just Lost " |
| Color assertion | dual-accent | #057dbc |
| Whitespace | moderate | section rhythm 48px |
| Interaction | still | 4 keyframes, 3 transitions |
| Radius language | 6px-rounded | from token scale |

**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · 6px-rounded · still-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(5, 125, 188)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 19px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 6px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

wired.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Headlines are set in **WiredDisplay**, a sans-serif display face (the dominant type signature, e.g. "A Meta Employee Who Just Lost Their Job Was Detained by Immi" at 64px). Body text is set in **BreveText**. Headlines use weight 700 for confident, assertive presence — the brand wants to be heard. 

Body text reads in Pure Black (`#000000`) (contrast ratio 21.0:1, well above WCAG AA). **#057dbc** (`#057dbc`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Apercu
- Accent: #057dbc (`#057dbc`)
- Custom fonts loaded: Apercu, BreveText, LabGrotesque, ProximaNova, WiredDisplay, WiredDisplaySlab, WiredMono, Breve Text, Proxima Nova, WIRED Display, WIRED Display Slab, WIRED Mono

## 2. Color Palette & Roles

### Background & Surface
- **Surface** (`#ffffff`): Page background (primary)
- **Surface Ad** (`#f3f3f3`): Surface / elevated background (CSS var)
- **Surface Placeholder** (`#e5e5e5`): Surface / elevated background (CSS var)
- **Surface Accent** (`#f7f7f7`): Surface / elevated background (CSS var)
- **Off-White** (`#f7fafc`): Surface / elevated background

### Text & Content
- **Border** (`#000000`): Primary body text
- **Text Status** (`#eb0000`): Text (CSS var)
- **Text Image Credit** (`#333333`): Text (CSS var)
- **Icon** (`#1a1a1a`): Text (CSS var)
- **Text Active** (`#057dbc`): Text (CSS var)

### Accent & Interactive
- **Action Utility Pressed** (`#585858`): Accent / interactive (CSS var)
- **Action Brand Hover** (`#757575`): Accent / interactive (CSS var)
- **Action Brand Pressed** (`#999999`): Accent / interactive (CSS var)
- **Slate** (`#4a5568`): Interactive / accent
- **Dark Gray** (`#2d3748`): Interactive / accent
- **#0066ff** (`#0066ff`): Interactive / accent
- **Cool Gray** (`#a0aec0`): Interactive / accent

### Border & Divider
- **Border Success** (`#298552`): Border (CSS var)
- **Light Gray** (`#e2e8f0`): Borders / dividers
- **Light Gray** (`#e1e7ee`): Borders / dividers

### Full Extracted Palette
**20 colors rendered on the page** + **34** more declared in design tokens (CSS custom properties — not necessarily painted). (20 categorized above + 34 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#2b2e35` — Charcoal
- `#edf2f7` — Off-White
- `#718096` — Slate Gray
- `#808080` — Slate Grey
- `#e53e3e` — Vermillion *(token)*
- `#4f525b` — Slate *(token)*
- `#38a169` — Teal *(token)*
- `#f7c2c2` — Pink *(token)*
- `#ff3030` — #ff3030 *(token)*
- `#2b1000` — Jet Black *(token)*
- `#190707` — Jet Black *(token)*
- `#faf8f1` — Off-White *(token)*
- `#231927` — Near Black *(token)*
- `#ee8637` — Coral *(token)*
- `#5f5f5f` — Slate Grey *(token)*
- `#d00000` — #d00000 *(token)*
- `#00c559` — #00c559 *(token)*
- `#5ec1ff` — #5ec1ff *(token)*
- `#f9f7ef` — Off-White *(token)*
- `#0b0101` — Pure Black *(token)*
- `#ffa922` — #ffa922 *(token)*
- `#0040ea` — #0040ea *(token)*
- `#ffc035` — #ffc035 *(token)*
- `#fefcf5` — Off-White *(token)*
- `#03ff00` — #03ff00 *(token)*
- `#fdc11c` — Amber *(token)*
- `#8595ff` — Cornflower Blue *(token)*
- `#f3f1e9` — Off-White *(token)*
- `#ebebeb` — Whitesmoke *(token)*
- `#d0e5e6` — #d0e5e6 *(token)*
- `#2e2e2e` — Charcoal *(token)*
- `#3c1e0b` — Warm Brown *(token)*
- *…+2 more in `raw-css.json` (`desktop.allColors`).*

### Gradients & Decorative Fills

- `linear-gradient(180deg, transparent 0%, rgba(0,0,0,.5) 60%)` — (--gradient-subtle-180deg)
- `linear-gradient(0deg, transparent 0%, #000 100%)` — (--gradient-strong-0deg)
- `linear-gradient(0deg, transparent 0%, rgba(0,0,0,.5) 60%)` — (--gradient-subtle-0deg)
- `linear-gradient(180deg, transparent 0%, #000 100%)` — (--gradient-strong-180deg)
- `linear-gradient(180.29deg, #fefcf5 80%, #eb0000 100%)` — (--mic-gradient)

### CSS Custom Properties (Design Tokens)

**Spacing Token**
- `--fides-overlay-padding`: `24px`
- `--fides-overlay-button-padding`: `8px 16px`
- `--fides-overlay-link-v-padding`: `4px`
- `--fides-overlay-tcf-banner-row-gap`: `16px`

**Border Radius Token**
- `--fides-overlay-component-border-radius`: `4px`
- `--fides-overlay-badge-border-radius`: `4px`
- `--fides-overlay-language-button-border-radius`: `4px`
- `--fides-overlay-container-border-radius`: `12px`

**Font Size Token**
- `--fides-overlay-font-size-body`: `calc(16px*0.875)`
- `--fides-banner-font-size-title`: `calc(16px*1)`
- `--fides-overlay-font-size-buttons`: `calc(16px*0.875)`
- `--fides-overlay-font-size-title`: `calc(16px*1)`

**Font Family Token**
- `--fides-overlay-font-family`: `Inter,sans-serif`

**Text Color**
- `--color-text-status`: `#eb0000`
- `--color-text-image-credit`: `#333`
- `--color-text-badge`: `#fff`
- `--color-text-card-active`: `#fff`

**Background**
- `--color-surface-navigation`: `#fff`
- `--color-surface-badge`: `#000`
- `--color-surface-card-active`: `#000`
- `--color-surface-ad`: `#f3f3f3`

**Border**
- `--color-border-accent`: `#057dbc`
- `--color-border-hover`: `#000`
- `--color-border-subtle`: `#e5e5e5`
- `--color-border-story`: `#e5e5e5`

**Other tokens**
- `--fides-overlay-background-color`: `#f7fafc`
- `--fides-overlay-skeleton-gradient-from-color`: `rgba(0,0,0,.06)`
- `--fides-overlay-secondary-button-border-color-disabled`: `#a0aec0`
- `--fides-overlay-gpc-applied-text-color`: `#fff`
- `--fides-overlay-badge-background-color`: `#718096`
- `--fides-overlay-gpc-overridden-background-color`: `#e53e3e`
- `--fides-overlay-skeleton-gradient-to-color`: `rgba(0,0,0,.15)`
- `--fides-overlay-primary-button-border-color`: `transparent`

## 3. Typography Rules

### Font Families
- **Primary**: `BreveText`
- **Secondary**: `Apercu`
- **Font 3**: `LabGrotesque`
- **Font 4**: `ProximaNova`
- **Font 5**: `WiredDisplay`

### Custom Fonts Loaded
- **Apercu** weight 700 (normal)
- **Apercu** weight 400 (normal)
- **BreveText** weight 700 (normal)
- **BreveText** weight 300 (normal)
- **LabGrotesque** weight 900 (normal)
- **LabGrotesque** weight 700 (normal)
- **LabGrotesque** weight 500 (normal)
- **ProximaNova** weight 700 (normal)
- **ProximaNova** weight 400 (normal)
- **WiredDisplay** weight 700 (normal)
- **WiredDisplaySlab** weight 400 (normal)
- **WiredMono** weight 700 (normal)
- **WiredMono** weight 300 (normal)
- **WiredMono** weight 400 (normal)
- **Apercu** weight 500 (normal)
- **Breve Text** weight 400 (normal)
- **Breve Text** weight 700 (normal)
- **Proxima Nova** weight 400 (normal)
- **Proxima Nova** weight 700 (normal)
- **WIRED Display** weight 400 (normal)
- **WIRED Display Slab** weight 400 (normal)
- **WIRED Mono** weight 400 (normal)
- **WIRED Mono** weight 700 (normal)
- **WIRED Mono** weight 300 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | WiredDisplay | 64px | 400 | 0.93 | -0.5px | Main headline (h3) |
| Section Heading | BreveText | 38px | 700 | 0.74 | 0.108px | Section titles (h1) |
| Body | BreveText | 19px | 400 | 1.47 | 0.108px | Standard reading text |
| Link Large | Apercu | 16px | 700 | 1.25 | 0.3px | Link (16px) — Decoration: none |
| Button | Inter | 14px | 400 | 1.4 | normal | Button label (14px) |
| Link | WiredMono | 13px | 400 | 1.23 | 0.92px | Link (13px) — Decoration: none |
| Nav Link | WIRED Mono | 13px | 400 | 1.23 | 0.9px | Navigation anchor |
| Card Title | WiredMono | 12px | 400 | 1.33 | 1.1px | Card headings |
| Link Small | Inter | 12px | 500 | 1.63 | 0.108px | Link (12px) — Decoration: underline |

### Full Font Size Scale

Sizes detected in the design (descending): `64px`, `57.84px`, `38px`, `26px`, `20px`, `19px`, `18px`, `17.01px`, `17px`, `16px`, `14px`, `13px`, `12px`, `8px`

> 7 size(s) detected outside the sampled hierarchy (57.84px, 26px, 20px, 18px, 17.008px, 17px, 8px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#4a5568`
- Padding: 8px 8px 1px 6px
- Radius: 0px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative


*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(74, 85, 104)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(43, 46, 53)"
  card:
    default:
      bg: "rgb(0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 0)"
  tab:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(43, 46, 53)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(74, 85, 104)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(117, 117, 117)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **1 shape(s)** in this system: `Ghost`
- **DO NOT introduce new buttons variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 8px |
| md | 12px |
| base | 16px 20px |
| lg | 24px |
| xl | 32px 0px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 6px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 1440px | Large rounded elements, pill segments |
| Xl | 1448px | Category strips, featured containers |
| Full | 1440px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Page Body | `0px` |
| Navigation | `0px` |

**Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel.

**Full Radius Spectrum**: 0px, 4px, 6px, 12px, full/pill (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

**Measured section padding**: bands use ~40px internal vertical padding (up to 40px) — **standard**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px 0px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**4/8 structural patterns detected.**

### Hero Pattern

- **Composition:** left-aligned — 
- **Viewport coverage:** 48px tall (not full-viewport)
- **Heading:** "We and our partners process data for the following purposes" — 16px left-aligned
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 57px
- **Logo:** ✓ present
- **Nav links:** 10 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static logo left links left navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 8 cards detected
- **Columns (desktop):** 4-up grid
- **Card dimensions:** 394×509px (aspect 0.77:1)
- **Gap:** 16px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 4-column grid (desktop) with cards at ~0.77:1 aspect ratio. Each card has an image at the top.

### Footer Pattern

- **Columns:** 1
- **Links:** 0 total
- **Height:** 24px
- **Includes:** ✗ no newsletter | ✗ no social |  
- **Clone instruction:** Build a 1-column footer with ~0 links per column.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |
| `ease` | CSS ease — Default |

### Duration Scale

| CSS Variable | Value | Tier |
|--------------|-------|------|
| `--fides-overlay-language-loading-indicator-speed` | `5s` | Cinematic |

### Copy-Paste Transition Snippets

**Color / Background**
```css
transition: color 0.2s ease-in-out, background 0.2s ease-in-out, text-shadow 0.2s ease-in-out;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |
| `resetActiveState` | Color Pulse | background-color | UI transition |
| `koYbOt` | Custom | background-position-x, background-position-y | UI transition |
| `fides-skeleton-loading` | Custom | background-position-x, background-position-y | Loading indicator |

### Motion Fingerprint

- **Speed Character**: Balanced Pacing (median duration: `250ms`)
- **Dominant Easing**: symmetric in-out (precise)
- **Animation Library**: 4 unique animations (4 total including variants)

> This design moves with balanced pacing timing using symmetric in-out (precise), creating a UI that feels natural and fluid.

## 8. Do's and Don'ts

### Do
- Use BreveText as the primary typeface — it defines the brand personality
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Text Accent (`#057dbc`) as the primary accent — it's the brand's signature interactive color
- Maintain nav height at 57px — consistent vertical space for the navigation bar
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Each card includes a top image — imagery is part of the card identity, not optional
- Use a 4-column grid on desktop — density matters for this content type

### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top
- Don't over-build the footer — this design keeps it minimal (1 cols, 0 links)


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(5, 125, 188)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(5, 125, 188)\"]').length <= 3 per fold"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 375px | Single column, compact spacing |
| Mobile | 480px | Single column, compact spacing |
| Mobile Large | 667px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1023px | Multi-column grids begin |
| Desktop | 1279px | Full feature layout |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| nav | height | `57px` | `49px` |
| card | width | `631px` | `342px` |
| main | padding | `40px 0px` | `32px 0px` |

### Collapsing Strategy
- Container padding: 40px 0px → 32px 0px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 8px 8px 1px 6px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Navigation collapses to hamburger** — 10 links visible on desktop, 2 on mobile (the rest hide behind a menu toggle).
- **Card grid: 4-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.


## 7c. Visual Effects & Dynamic Behavior

*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*

- **Clip-path shapes** — 8 non-rectangular cut(s).
- **CSS-variable animations** (5) — animated custom properties.

> **Motion fingerprint**: non-rectangular shapes (10)

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Canonical Brand Image (OG):**
- https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 1.5:1 (landscape)
- Rendered size: 631×421px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 37 (60%)
- Portrait (<0.87): 0 (0%)
- Square (0.87–1.15): 24 (39%)
- Ultra-wide (>2.3): 1 (2%)

**Media Format Mix:**
- JPG: 45 (typically photographic content)
- PNG: 10 (logos, transparent UI elements, mockups)
- GIF: 6 (animated content)

**Average rendered image size:** 318×192px
**Above-fold image count:** 5 / 62

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: #057dbc (`#057dbc`)
- Border: Translucent Border (25%) (`rgba(0, 0, 0, 0.25)`)
- Font: BreveText
- Body: 19px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 38px BreveText weight 700, line-height 0.74, letter-spacing 0.108px, color #000000."
- "Create the primary CTA button: `#057dbc` background, `#4a5568` text, 1440px border-radius, 8px 8px 1px 6px padding, 700 weight, BreveText font."
- "Design a card on `#ffffff` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. BreveText 19px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in BreveText, weight range 400–700. Never exceed 700 — heavier weights break the brand's tonal restraint.
3. **Accent**: #057dbc (`#057dbc`) is the sole interactive color. On hover → #0066ff (`#0066ff`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-surface-2: #f3f3f3;
  --ca-ink-subtle: #333333;
  --ca-primary: #057dbc;
  --ca-primary-hover: #4f525b;
  --ca-semantic-error: #f7c2c2;
  --ca-semantic-success: #298552;
}

/* Typography */
:root {
  --ca-font-primary: "WiredDisplay", system-ui, sans-serif;
  --ca-text-display: 64px;
  --ca-text-heading: 38px;
  --ca-text-body: 19px;
  --ca-text-small: 16px;
  --ca-text-button: 14px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 4px;
  --ca-space-sm: 8px;
  --ca-space-md: 12px;
  --ca-space-base: 16px 20px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px 0px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 6px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 1440px;
  --ca-radius-xl: 1448px;
  --ca-radius-full: 1440px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: hero
    tag: div
    height: 9690px
    width: full-bleed
    layout: block
    children: 1
  - section: header
    tag: header
    classes: ["gMEKPr", "one-nav"]
    height: 323px
    width: full-bleed
    layout: flex-column justify=normal
    children: 4
  - section: navigation
    tag: nav
    classes: ["effztK"]
    height: 900px
    width: 479px
    layout: block
    children: 1
    bg: "rgb(255, 255, 255)"
  - section: unknown
    tag: div
    classes: ["gSpllZ", "ad-stickyhero-enable-mobile"]
    height: 266px
    width: full-bleed
    layout: block
    children: 2
    bg: "rgb(243, 243, 243)"
    padding: "8px 0px"
  - section: unknown
    tag: div
    classes: ["dnFWcD", "ad", "ad--hero", "should-hold-space"]
    height: 250px
    width: full-bleed
    layout: flex-column justify=center
    children: 1
    bg: "rgb(243, 243, 243)"
  - section: content-section
    tag: div
    classes: ["fides-banner", "fides-banner-bottom", "fides-tcf-banner-container"]
    height: 450px
    width: full-bleed
    layout: flex-row justify=center
    children: 1
    vertical-padding: ~24px
  - section: feature-section
    tag: main
    classes: ["cGFty", "page__main-content"]
    height: 8431px
    width: full-bleed
    layout: block
    children: 4
    vertical-padding: ~40px
    padding: "40px 0px"
  - section: feature-section
    tag: div
    classes: ["BaseWrap-sc-SkJtP", "dZoWtJ", "dNXSll", "kgEUBz"]
    height: 1076px
    width: full-bleed
    layout: block
    children: 2
  - section: feature-section
    tag: section
    classes: ["ejrRVM"]
    height: 1076px
    width: full-bleed
    layout: block
    children: 1
  - section: testimonials
    tag: div
    classes: ["BaseWrap-sc-SkJtP", "dZoWtJ", "dNXSll", "kgEUBz"]
    height: 124px
    width: full-bleed
    layout: block
    children: 2
  - section: logo-strip
    tag: section
    classes: ["ejrRVM"]
    height: 84px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["ad-container-reduced-margin"]
    height: 106px
    width: full-bleed
    layout: block
    children: 1
  - section: content-section
    tag: div
    classes: ["BaseWrap-sc-SkJtP", "dZoWtJ", "dNXSll", "ctcmSS"]
    height: 599px
    width: full-bleed
    layout: block
    children: 1
  - section: content-section
    tag: section
    classes: ["hZjdtR", "dynamic-carousel-container"]
    height: 575px
    width: full-bleed
    layout: block
    children: 3
    padding: "0px 64px"
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["aspect-ratio--overlay-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["aspect-ratio--overlay-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["aspect-ratio--overlay-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["aspect-ratio--overlay-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["aspect-ratio--overlay-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["iQjhGX", "summary-item__asset-container"]
    height: 221px
    width: 394px
    layout: block
    children: 1
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "We and our partners process data for the following purposes"
    - "TODAY'S PICKS"
    - "WORLD CUP 2026"
    - "Meta Changed Its Speech Rules. Then Threats Against Politicians Skyrocketed"
    - "The Rivian R2 Is the Rivian for the Masses"
  sub-headings:
    - "A Meta Employee Who Just Lost Their Job Was Detained by Immigration Agents"
    - "CISA Tells US Agencies to Fix Security Bugs in as Little as 3 Days Thanks to AI Threats"
    - "Soccer Fans, You’re Being Watched"
    - "Mapping Every Flock License Plate Reader Near US World Cup Stadiums"
    - "Wrongful Arrest Exposes Failures in One of the Oldest Police Face-Recognition Tools in the US"
    - "Everyone Is Watching the World Cup. The World Cup Is Also Watching You"
  navigation:
    - "WIRED"
    - "Reviews"
    - "Search"
    - "How to Watch the 2026 World Cup"
    - "AI OR DIE TRYING"
    - "THE WAR MACHINE"
    - "Things Fall Apart"
    - "AI of a Thousand Faces"
    - "Siri Is Finally Ready To Get Personal"
    - "Privacy Policy"
  footer-links:
    - "Subscribe"
    - "Advertise"
    - "Ad Choices"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  thumbnail:
    count: 20
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `8px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


## 17. Content Architecture & Resources (Links by Purpose)

*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*

**By purpose:** **nav** 28 · **cta** 1 · **auth** 1 · **footer** 12 · **other** 18

**Primary actions (conversion path):**
- Account access — "Sign In" (login/signup) → `https://www.wired.com/auth/initiate?redirectURL=%2F&source=VERSO_NAVIGATION`
- Primary call-to-action — "START FREE TRIAL" (the conversion path) → `https://www.wired.com/v2/offers/wira01042?source=Site_0_JNY_WIR_DESKTOP_JNY_WIR_GLOBAL_NAV_DRAWER_0_INTL_ACQ_NLI_JULY_2025_NEW_OFFER_ZZ`

**Projects / case studies detected** (clustered by URL + featured image):

*Story* — medium confidence, 12 items:

| Title | Featured image | Link |
|---|---|---|
| Artificial Intelligence Sneaks Into the Worl | `Artificial-Intelligence-Sneaks-into-` (ar 1.78) | https://www.wired.com/story/artificial-intelligence-sneaks-into-the-world-cup-thanks-to-google-gemini/ |
| This World Cup, You Can Watch the Game From  | `WIRED-WC26-Cristian-Mera-Referee-Cam` (ar 1.78) | https://www.wired.com/story/world-cup-referee-body-cameras-live/ |
| The World Cup’s Trionda Ball Challenges Trad | `World-Cup-Trionda-Ball-704232.jpg` (ar 1.78) | https://www.wired.com/story/the-world-cups-trionda-ball-challenges-traditional-aerodynamics/ |
| How to Watch the 2026 World Cup | `WIRED-WC26-Cristian-Mera-How-To-Watc` (ar 1.78) | https://www.wired.com/story/how-to-watch-the-2026-world-cup/ |
| The Other Major Soccer Event of 2026? The Sh | `FIFA.jpg` (ar 1.78) | https://www.wired.com/story/2026-world-cup-soccer-video-games/ |
| Amnesty International Warns That World Cup F | `World-Cup-Amnesty-International-Warn` (ar 1.78) | https://www.wired.com/story/amnesty-international-world-cup-human-rights/ |
| Redditors Are Using AI to Beat Obscene World | `WIRED-WC26-Cristian-Mera-Reddit.png` (ar 1.78) | https://www.wired.com/story/redditors-are-using-ai-to-beat-obscene-fifa-world-cup-ticket-prices/ |
| The Problem With Nike’s World Cup Uniforms M | `Problem-Nike-Kits-Science-nike-footb` | https://www.wired.com/story/nike-recycled-world-cup-uniforms/ |

*Video* — medium confidence, 10 items:

| Title | Featured image | Link |
|---|---|---|
| Investigative Genealogist Answers DNA Questi | `wired_tech-support-genealogy-support` (ar 1.78) | https://www.wired.com/video/watch/tech-support-genealogy-support |
| Great White Shark Filmed By Diver In Mediter | `wired_great-white-shark-filmed-by-di` (ar 1.78) | https://www.wired.com/video/watch/great-white-shark-filmed-by-diver-in-mediterranean-sea |
| Siri Is Finally Ready To Get Personal | `wired_siri-is-finally-ready-to-get-p` (ar 1.78) | https://www.wired.com/video/watch/siri-is-finally-ready-to-get-personal |
| President Donald Trump Smiles As Madison Squ | `wired_president-donald-trump-smiles-` (ar 1.78) | https://www.wired.com/video/watch/president-donald-trump-smiles-as-madison-square-garden-crowd-boos-him-at-nba-finals-game |
| Why Madonna Became the New Face of Grindr | `wired_why-madonna-became-the-new-fac` (ar 1.78) | https://www.wired.com/video/watch/why-madonna-became-the-new-face-of-grindr |
| Looking For Your Next Great Read? Introducin | `wired_looking-for-your-next-great-re` (ar 1.78) | https://www.wired.com/video/watch/looking-for-your-next-great-read-introducing-the-wired-book-club |
| Wave Cash App’s Magic Wand To Pay For Stuff | `wired_wave-cash-apps-magic-wand-to-p` (ar 1.78) | https://www.wired.com/video/watch/wave-cash-apps-magic-wand-to-pay-for-stuff |
| What’s Worth More Than Cash In San Francisco | `wired_whats-worth-more-than-cash-in-` | https://www.wired.com/video/watch/whats-worth-more-than-cash-in-san-francisco-real-estate-anthropic-stock |

*Tag* — medium confidence, 3 items:

| Title | Featured image | Link |
|---|---|---|
| AI OR DIE TRYING | `ai_panic_cover_web.jpg` (ar 1.78) | https://www.wired.com/tag/ai-panic/ |
| THE WAR MACHINE | `war-machine-home-top.gif` (ar 1.78) | https://www.wired.com/tag/war-machine/ |
| Things Fall Apart | `things_fall_apart_landing.gif` (ar 1.78) | https://www.wired.com/tag/things-fall-apart/ |

**Signals:** 31/60 links carry a featured image · device mockups detected: laptop ×21 · dominant link roles: navigation (28), content-card (16), footer-link (12).


---
## Extraction Completeness: 76/100 (B)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 20 named colors |
| Typography | 20 | 20 | 9 roles defined |
| Components | 4 | 20 | 1 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 10 | 10 | 446 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 446 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 9 typography roles inferred |
| §4 Components | Low | 1 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 14 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 62 images, hero present |

## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)

*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `<style>` block.*

### Hover State CSS (Intercepted)

**1 hover rule lines** captured from CSS files. Key interactive transitions from real CSS (not inferred):

```css
.swg-button-light:hover,.swg-button:hover{background-color:#f8f8f8}

.swg-button-dark:hover{background-color:#3c4043}

.swg-button-v2-light:hover{background:linear-gradient(0deg,rgba(26,115,232,.04),rgba(26,115,232,.04)),#fff;border:none;box-shadow:0 1px 2px rgba(60,64,67,.3),0 1px 3px 1px rgba(60,64,67,.15)}

.swg-button-v2-dark:active,.swg-button-v2-dark:hover{background-color:#202124;box-shadow:0 2px 6px 2px rgba(0,0,0,.15),0 1px 2px rgba(0,0,0,.3)}
```

> **Note**: All values above are extracted from the live site's CSS files. The font files are saved locally by Prism and embedded in the output HTML. Use them as-is for maximum fidelity.

## 11.2 Measured Reality (CDP Engine)

Captured directly from Chrome's engine across **all 2526 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.

### Real Responsive Breakpoints
**20 breakpoints** read from the live `@media` rules (not guessed) — 14 most relevant:
`319px` · `320px` · `375px` · `425px` · `480px` · `569px` · `570px` · `599px` · `667px` · `767px` · `768px` · `1023px` · `1024px` · `1025px` … (+6 more)

### Measured Design Scale
**Type scale by usage** (× = paint count): `19px`×1406 · `12px`×478 · `13px`×132 · `14px`×126 · `16px`×111 · `26px`×84 · `17px`×57 · `20px`×54

**Radius scale** (× = paint count): `50%`×10 · `6px`×2 · `12px`×1 · `4px`×1

**Weights** (× = paint count): `400`×2203 · `700`×294 · `600`×26

**Layout gaps** (× = paint count): `8px`×151 · `16px`×40 · `24px`×6 · `normal 0px`×6 · `7px`×4 · `32px`×4 · `8px 16px`×4 · `10px`×4

### Provenance — measured styles on key elements
Read from the live CSSOM (includes runtime-injected CSS). This is *what actually styles the page*, by element:

```css
body { font-family:BreveText, helvetica, sans-serif; font-size:19px; font-weight:400 }
h1 { font-size:2em }
h2 { color:var(--fides-overlay-title-font-color); font-size:var(--fides-banner-font-size-title); font-weight:600 }
button { background-color:rgb(117, 117, 117) }
a { color:rgb(117, 117, 117) }
a { color:var(--fides-overlay-primary-color) }
a { font-size:var(--fides-overlay-font-size-body-small); font-weight:500 }
card { color:rgb(117, 117, 117) }
card { color:currentcolor }
card { gap:0.5rem }
card { color:var(--color-text-rubric); border-radius:var(--spacing-0) }
card { color:var(--color-text-link); border-radius:var(--spacing-0) }
```

> Selectors normalised to their semantic element — source class names are often build-hashed (`.bgDIHX`) and not reusable. The declarations + CSS vars are the transferable part.

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://wired.com | 2026-06-11T05:03:04.904Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*