getComputedStyle() from the live screenshots visible here.
Color Palette
33 colors extracted via getComputedStyle(). Click any swatch to copy its hex value.
Background & Surface
Text & Content
Accent & Interactive
Border & Divider
Full Extracted Palette (+24)
Typography
All values extracted via getComputedStyle() — no estimation.
| Role | Font Family | Size / Weight | Line Height | Letter Spacing | Preview |
|---|---|---|---|---|---|
| Display Hero | Degular Display | 56px / w500 | 1 | normal | Display Hero |
| Sub-heading | Serrif | 28px / w300 | 1.25 | -1px | Sub-heading |
| Card Title | Inter | 16px / w400 | normal | normal | Card Title |
| Button | Inter | 14px / w400 | normal | normal | Button |
| Button | Inter | 14px / w600 | normal | normal | Button |
| Input | Inter | 13.3333px / w400 | normal | normal | Input |
| Caption / Badge | Inter | 12px / w500 | 1.5 | normal | Caption / Badge |
| Eyebrow / Overline | Inter | 12px / w400 | 1.5 | 0.48px | Eyebrow / Overline |
Live Components
Rendered in real HTML using your extracted tokens — no screenshots.
Buttons
Form Inputs
Card
Badges & Labels
Spacing Scale
Border Radius
0px
4px
8px
16px
18px
32px
9999px
Component Specs
Extracted CSS values per component and variant state.
### Buttons
- Background: `transparent`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 6px 10px
- Radius: 4px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Border: 1px solid rgb(255, 79, 0)
- Font: 14px weight 600
- Use: Status pills, tags, chips
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
- Background: `#381933`
- Text: `#fffefb` `{colors.background}`
- Padding: 4px 16px 8px
- Radius: 0px 0px 6px 6px
- Font: 14px weight 400
- Use: Secondary action
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
Cards & Containers
- Background: `#f8f4f0` `{colors.surface-1}`
- Padding: 24px
- Radius: 0px
- Use: Content containers, listing items
Inputs & Forms
- Background: `#fffefb` `{colors.background}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 8px 12px
- Radius: 4px
- Border: 1px solid rgb(197, 192, 177)
- Font: 16px weight 400
- Use: Text fields, search inputs
Navigation
- Background: `#fffefb` `{colors.background}`
- Padding: 0px 40px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky block nav — N/A items
Status Badges
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Font: 14px weight 600
- Use: Status indicator, label, pill
Tabs
- Background: `#eceae3` `{colors.surface-2}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 4px
- Radius: 4px
- Font: 16px weight 400
- Use: Navigation tabs, filter tabs
- Background: `#fffefb` `{colors.background}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 8px 12px
- Radius: 4px
- Font: 14px weight 500
- Use: Navigation tabs, filter tabs
Interaction State Narrative
- **FooterLink**:
- - **hover:** text #36342e → #201515, border changes
Buttons
- **DO NOT introduce new buttons variants** without justification
Cards & Containers
- **DO NOT introduce new cards & containers variants** without justification
Inputs & Forms
- **DO NOT introduce new inputs & forms variants** without justification
Navigation
- **DO NOT introduce new navigation variants** without justification
Status Badges
- **DO NOT introduce new status badges variants** without justification
Tabs
- **DO NOT introduce new tabs variants** without justification
Visual Reference
Playwright screenshots captured during extraction — source of truth for all tokens.
Breakpoints
Elevation & Depth
Shadow levels rendered live — every value extracted directly from the design system.
rgba(0, 0, 0, 0.1) 0px 8px 32px 0px
rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
Motion & Transitions
4 motion tokens — easing curves and durations.
| transition-1 | all |
| transition-2 | 0.25s |
| transition-3 | transform 0.25s ease-in-out |
| transition-4 | background-color 0.15s, color 0.15s |
Motion Timeline
4 keyframe animations extracted from the live page. Preview 4 below — each block is animating right now with the actual extracted keyframes.
onetrust-fade-in
intercom-lightweight-app-launcher
intercom-lightweight-app-gradient
intercom-lightweight-app-messenger
Component States
Default → Hover → Focus → Active visual diff per component. Captured via Playwright state simulation.
| Component | States | |
|---|---|---|
| button |
default
button
bg rgba(0, 0, 0, 0)
fg rgb(32, 21, 21) |
focus
button
bg transparent
fg inherit |
| input |
default
input
bg rgb(255, 254, 251)
fg rgb(32, 21, 21) | |
| link |
default
link
bg rgb(56, 25, 51)
fg rgb(255, 254, 251) | |
| card |
default
card
bg rgb(248, 244, 240)
fg rgb(32, 21, 21) | |
| navLink |
default
navLink
bg rgb(56, 25, 51)
fg rgb(255, 254, 251) |
Z-Index Stacking Context
21 z-index values detected. Top 20 ordered by stacking priority. ● 100+ (modals) · ● 10-99 (overlays) · ● 1-9 (UI chrome).
Export tokens
Copy these design tokens to any framework. Generated from zapier.com live extraction.
Clicks copy to clipboard AND download the file. All values from getComputedStyle() on the live page — no estimates.
DESIGN.md
Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.
---
version: alpha
name: zapier.com
description: "Light product system built on #fffefb with #ff4f00 as the primary CTA accent. Type anchored in Degular Display at 56px / weight 500. Extracted automatically from https://zapier.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
zapier.com is built on a warm, off-white canvas (rgb(255, 254, 251)).
The system uses rgb(255, 79, 0) as the high-saturation accent for primary actions.
Crisp CTAs (4px radius) reinforce a precise, technical aesthetic alongside Degular Display as the primary typeface.
Degular Display is paired with Inter Fallback for secondary roles.
A restrained elevation system (2 distinct shadows) — shadows reserved for the few elements that must lift off the page.
Motion is minimal — a few targeted transitions, no decorative animation.
colors:
background: "#fffefb"
surface-1: "#f8f4f0"
surface-2: "#eceae3"
ink: "#201515"
ink-muted: "rgba(32, 21, 21, 0.65)"
ink-subtle: "#201515"
primary: "#ff4f00"
on-primary: "#111111"
primary-hover: "#4285f4"
hairline: "#605d52"
primary-focus: "#201515"
typography:
display-xl:
fontFamily: "Degular Display, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 56px
fontWeight: 500
lineHeight: 1
letterSpacing: 0
display-md:
fontFamily: "Serrif, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 28px
fontWeight: 300
lineHeight: 1.25
letterSpacing: -1px
body:
fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 12px
fontWeight: 500
lineHeight: 1.5
letterSpacing: 0
caption:
fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 12px
fontWeight: 500
lineHeight: 1.5
letterSpacing: 0
button:
fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 14px
fontWeight: 400
lineHeight: normal
letterSpacing: 0
eyebrow:
fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 12px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0.48px
mono:
fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 13.3333px
fontWeight: 400
lineHeight: normal
letterSpacing: 0
rounded:
none: 0px
xs: 4px
sm: 8px
md: 16px
lg: 18px
xl: 32px
pill: 9999px
spacing:
xxs: 2px
xs: 4px
sm: 8px
md: 12px
lg: 24px
xl: 32px
xxl: 64px
components:
button-ghost:
backgroundColor: "transparent"
textColor: "{colors.primary-focus}"
typography: "{typography.button}"
rounded: "{rounded.xs}"
padding: 6px 10px
button-pill:
backgroundColor: "{colors.primary}"
textColor: "{colors.background}"
typography: "{typography.button}"
rounded: "{rounded.lg}"
padding: 6px 12px
button-secondary:
backgroundColor: "#381933"
textColor: "{colors.background}"
typography: "{typography.button}"
rounded: "{rounded.none}"
padding: 4px 16px 8px
card-standard-card:
backgroundColor: "{colors.surface-1}"
typography: "{typography.button}"
rounded: "{rounded.none}"
padding: 24px
input-text-input:
backgroundColor: "{colors.background}"
textColor: "{colors.primary-focus}"
typography: "{typography.button}"
rounded: "{rounded.xs}"
padding: 8px 12px
navigation-main-nav:
backgroundColor: "{colors.background}"
typography: "{typography.button}"
rounded: "{rounded.none}"
padding: 0px 40px
status-badge-tinted:
backgroundColor: "{colors.primary}"
textColor: "{colors.background}"
typography: "{typography.button}"
rounded: "{rounded.lg}"
padding: 6px 12px
tab-pill-tab:
backgroundColor: "{colors.surface-2}"
textColor: "{colors.primary-focus}"
typography: "{typography.button}"
rounded: "{rounded.xs}"
padding: 4px
tab-pill-tab-2:
backgroundColor: "{colors.background}"
textColor: "{colors.primary-focus}"
typography: "{typography.button}"
rounded: "{rounded.xs}"
padding: 8px 12px
extracted_at: "2026-06-11T05:03:10.739Z"
completeness: 82
scoreVersion: "v2"
---
# Design System — zapier.com
> Extracted automatically by Prism from https://zapier.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).
## 0. Design DNA
**Density**: moderate | **Motion**: expressive | **Weight**: heavy | **Aesthetic**: product-neutral
| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#fffefb` |
| Type posture | sans-led (Inter) | "Your tools. Your rules. Any AI" |
| Color assertion | dual-accent | #ff4f00 |
| Whitespace | moderate | section rhythm 48px |
| Interaction | expressive | 4 keyframes, 4 transitions |
| Radius language | 8px-rounded | from token scale |
**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · 8px-rounded · expressive-motion`
> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 254, 251)` is the page background. Every component composits against this.
> - **Accent**: `rgb(255, 79, 0)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.
## 1. Visual Theme & Atmosphere
**Signature:** a radial gradient glow in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel.
zapier.com's canvas is a warm, intentionally-tinted surface (`#fffefb`) — a refusal of the default white that immediately signals editorial intent. This isn't sterility, it's an invitation to read.
Headlines are set in **Degular Display**, a sans-serif display face (the dominant type signature, e.g. "Your tools. Your rules. Any AI." at 56px). A second display voice — **Inter** (sans) — appears in lower bands (e.g. "AI tasks automated on Zapier (and counting)"), used for editorial accent. Body text is set in **Inter**.
Body text reads in Near Black (`#201515`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Bright Orange** (`#ff4f00`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation comes from a small, deliberate set of shadows (2 distinct), each a multi-layer stack — several blurred layers at varying offsets — used sparingly rather than across the whole UI.
Motion design uses smooth easing curves for polished state transitions.
**Key Characteristics:**
- Background: Pure White (`#fffefb`)
- Primary typeface: Inter
- Primary text: Near Black (`#201515`)
- Accent: Bright Orange (`#ff4f00`)
- Display: 56px weight 500
- Shadow system: 2 distinct elevation levels
- Custom fonts loaded: Inter, Inter Fallback, JetBrains Mono, JetBrains Mono Fallback, DegularDisplay, DegularDisplay Fallback, Serrif, Serrif Fallback
## 2. Color Palette & Roles
### Background & Surface
- **Pure White** (`#fffefb`): Page background (primary)
- **Off-White** (`#f8f4f0`): Surface / elevated background
- **Whitesmoke** (`#eceae3`): Surface / elevated background
- **#dfdcd2** (`#dfdcd2`): Surface / elevated background
- **Pure White** (`#ffffff`): Surface / elevated background
### Text & Content
- **Near Black** (`#201515`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Warm Brown** (`#381933`): Secondary text
- **Charcoal** (`#36342e`): Secondary text
- **Jet Black** (`#050810`): Secondary text
### Accent & Interactive
- **Bright Orange** (`#ff4f00`): Interactive / accent
- **Ring Blue** (`#4285f4`): Interactive / accent
- **Success Green** (`#34a853`): Interactive / accent
- **Amber** (`#fbbc05`): Interactive / accent
- **Vermillion** (`#ea4335`): Interactive / accent
- **Warm Terracotta** (`#d97757`): Interactive / accent
- **Warm Rose** (`#ff4d4d`): Interactive / accent
### Border & Divider
- **Light Grey** (`#d6d5d2`): Borders / dividers
- **Silver** (`#c5c0b1`): Borders / dividers
### Full Extracted Palette
**31 colors rendered on the page**. (19 categorized above + 12 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.
- `#605d52` — Dim Gray
- `#72716d` — Slate Grey
- `#55544f` — Charcoal
- `#43413c` — Charcoal
- `#00e5cc` — #00e5cc
- `#3178c6` — Steel Blue
- `#939084` — Medium Gray
- `#32372c` — Charcoal
- `#fffdf9` — Pure White
- `#f9f7f3` — Off-White
- `#fff3e6` — Warm Cream
- `#f9f0f7` — Off-White
### CSS Custom Properties (Design Tokens)
**Z-Index Token**
- `--zapier-header-z-index`: `1000`
**Other tokens**
- `--zapier-marketing-font-display-serif`: `"Serrif","Serrif Fallback",serif`
- `--zapier-marketing-font-base`: `"Inter","Inter Fallback",system-ui,ui-sans-serif,sans-serif`
## 3. Typography Rules
### Font Families
- **Primary**: `Inter`
- **Secondary**: `Degular Display`
- **Font 3**: `Inter Fallback`
- **Font 4**: `JetBrains Mono`
- **Font 5**: `JetBrains Mono Fallback`
### Custom Fonts Loaded
- **Inter** weight 100 900 (normal)
- **Inter Fallback** weight normal (normal)
- **JetBrains Mono** weight 300 (normal)
- **JetBrains Mono Fallback** weight normal (normal)
- **DegularDisplay** weight 500 (normal)
- **DegularDisplay** weight 600 (normal)
- **DegularDisplay** weight 700 (normal)
- **DegularDisplay Fallback** weight normal (normal)
- **Serrif** weight 300 (normal)
- **Serrif Fallback** weight normal (normal)
### Typography Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Degular Display | 56px | 500 | 1 | normal | Main headline (h1) |
| Sub-heading | Serrif | 28px | 300 | 1.25 | -1px | Third-level heading (h3) |
| Card Title | Inter | 16px | 400 | normal | normal | Card headings |
| Button | Inter | 14px | 400 | normal | normal | Button label (14px) |
| Button | Inter | 14px | 600 | normal | normal | Button label (14px) |
| Input | Inter | 13.3333px | 400 | normal | normal | Form input (13.3333px) |
| Caption / Badge | Inter | 12px | 500 | 1.5 | normal | small text (12px) |
| Eyebrow / Overline | Inter | 12px | 400 | 1.5 | 0.48px | Label above heading, uppercase tag |
### Full Font Size Scale
Sizes detected in the design (descending): `160px`, `56px`, `48px`, `40px`, `32px`, `28px`, `24px`, `20px`, `18px`, `16px`, `14px`, `13px`, `12px`
> 8 size(s) detected outside the sampled hierarchy (160px, 48px, 40px, 32px, 24px, 20px, 18px, 13px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.
### OpenType & Variable Font Features
The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:
- **tabular figures** (`tnum`) — numbers align vertically, essential for pricing tables and dashboards
**Clone instruction:** Enable these in your CSS:
```css
body {
font-feature-settings: "tnum";
}
```
## 4. Component Stylings
### Buttons
**Ghost**
- Background: `transparent`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 6px 10px
- Radius: 4px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
**Pill**
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Border: 1px solid rgb(255, 79, 0)
- Font: 14px weight 600
- Use: Status pills, tags, chips
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
**Secondary**
- Background: `#381933`
- Text: `#fffefb` `{colors.background}`
- Padding: 4px 16px 8px
- Radius: 0px 0px 6px 6px
- Font: 14px weight 400
- Use: Secondary action
- Focus: outline: `rgb(32, 21, 21) dashed 3px`
### Cards & Containers
**Standard Card**
- Background: `#f8f4f0` `{colors.surface-1}`
- Padding: 24px
- Radius: 0px
- Use: Content containers, listing items
### Inputs & Forms
**Text Input**
- Background: `#fffefb` `{colors.background}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 8px 12px
- Radius: 4px
- Border: 1px solid rgb(197, 192, 177)
- Font: 16px weight 400
- Use: Text fields, search inputs
### Navigation
**Main Nav**
- Background: `#fffefb` `{colors.background}`
- Padding: 0px 40px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky block nav — N/A items
### Status Badges
**Tinted**
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Font: 14px weight 600
- Use: Status indicator, label, pill
### Tabs
**Pill Tab**
- Background: `#eceae3` `{colors.surface-2}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 4px
- Radius: 4px
- Font: 16px weight 400
- Use: Navigation tabs, filter tabs
**Pill Tab**
- Background: `#fffefb` `{colors.background}`
- Text: `#201515` `{colors.primary-focus}`
- Padding: 8px 12px
- Radius: 4px
- Font: 14px weight 500
- Use: Navigation tabs, filter tabs
## 4b. Component Behaviors (State Matrix)
### Interaction State Narrative
- **FooterLink**:
- **hover:** text #36342e → #201515, border changes
*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*
```yaml
component-behaviors:
button:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(32, 21, 21)"
focus:
bg: "transparent"
fg: "inherit"
input:
default:
bg: "rgb(255, 254, 251)"
fg: "rgb(32, 21, 21)"
border: "1px solid rgb(197, 192, 177)"
link:
default:
bg: "rgb(56, 25, 51)"
fg: "rgb(255, 254, 251)"
card:
default:
bg: "rgb(248, 244, 240)"
fg: "rgb(32, 21, 21)"
navLink:
default:
bg: "rgb(56, 25, 51)"
fg: "rgb(255, 254, 251)"
tab:
default:
bg: "rgb(255, 254, 251)"
fg: "rgb(32, 21, 21)"
badge:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(96, 93, 82)"
border: "1px solid rgb(197, 192, 177)"
footerLink:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(54, 52, 46)"
hover:
bg: "transparent"
fg: "rgb(32, 21, 21)"
```
**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.
## 4c. Component Vocabulary (Closed System)
*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*
### Buttons
- **3 shape(s)** in this system: `Ghost`, `Pill`, `Secondary`
- **DO NOT introduce new buttons variants** without justification
### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification
### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification
### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification
### Status Badges
- **1 shape(s)** in this system: `Tinted`
- **DO NOT introduce new status badges variants** without justification
### Tabs
- **1 shape(s)** in this system: `Pill Tab`
- **DO NOT introduce new tabs variants** without justification
## 5. Layout Principles
### Layout Type
**hero + sections**
### Grid
Single column, centered content
### Max Width
1200px
### Spacing System
Compact spacing — information density prioritized
| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 8px |
| md | 12px |
| base | 16px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |
### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 16px | Cards, containers |
| Lg | 18px | Large rounded elements, pill segments |
| Xl | 32px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |
### Shape Language
| Component | Border Radius |
|-----------|---------------|
| Buttons | `4px` |
| Cards & Containers | `0px` |
| Inputs & Forms | `4px` |
| Navigation | `none` |
| Status Badges | `18px` |
| Tabs | `4px` |
| Page Body | `0px` |
| Primary Input | `4px` |
**Shape Personality**: Generously Rounded — Soft, friendly corners (8px+). Approachable, consumer-facing feel.
**Full Radius Spectrum**: 0px, 4px, 5px, 8px, 16px, 18px (from `allBorderRadii` scan)
## 5b. Spacing Rhythm Names
**Measured section padding**: bands use ~80px internal vertical padding (up to 160px) — **generous**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.
*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*
| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |
**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).
## 5c. Widget & Structure Library
Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).
**7/8 structural patterns detected.**
### Hero Pattern
- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** full-viewport hero (≥70% screen height)
- **Heading:** "Your tools. Your rules. Any AI." — 56px center-aligned
- **Subheading:** "Zapier gives teams one place to set guardrails, manage model access, and see everything — so everyone can build with AI confidently, on any model, wit"
- **CTAs:** 10 (primary: "Start free with email")
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.
### Navigation Pattern
- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 36px
- **Logo:** ✓ present
- **Nav links:** 2 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.
### Card Grid Pattern
- **Card count:** 4 cards detected
- **Columns (desktop):** 2-up grid
- **Card dimensions:** 628×705px (aspect 0.89:1)
- **Gap:** 24px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 2-column grid (desktop) with cards at ~0.89:1 aspect ratio. Each card has an image at the top.
### Pricing Table Pattern
- **Tier count:** 2 pricing tiers
- **Layout:** side-by-side (horizontal comparison)
- **Columns (desktop):** 2-up
- **Clone instruction:** Build a 2-column side-by-side pricing comparison.
### Testimonial Pattern
- **Count:** 12 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 175 chars (medium quote)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 12 testimonials.
### CTA Banner Pattern
- **Banner count:** 5
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "Request an AI Transformation Consultation"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.
### Footer Pattern
- **Columns:** 1
- **Links:** 69 total
- **Height:** 545px
- **Includes:** ✗ no newsletter | ✓ social icons | ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~69 links per column, social media links, and a copyright line.
## 6. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.1) 0px 8px 32px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0.1) 0px 4px 6px -1px`,<br>`rgba(0, 0, 0, 0.1) 0px 2px 4px -2px` | Cards, elevated surfaces |
**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.
## 7. Motion & Interaction
### Dominant Easing Curves
| Curve | Semantic Name |
|-------|---------------|
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |
| `ease` | CSS ease — Default |
### Duration Scale
| Value | Tier | Typical Use |
|-------|------|-------------|
| `150ms` | Fast | Hover states, micro-interactions |
| `250ms` | Normal | Panel open/close, navigation |
### Copy-Paste Transition Snippets
**Transform**
```css
transition: transform 0.25s ease-in-out;
```
**Background**
```css
transition: background-color 0.15s, color 0.15s;
```
### Keyframe Animation Catalog
| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `onetrust-fade-in` | Fade | opacity | Element entrance |
| `intercom-lightweight-app-launcher` | Fade + Move | opacity, transform | UI transition |
| `intercom-lightweight-app-gradient` | Fade | opacity | UI transition |
| `intercom-lightweight-app-messenger` | Fade + Move | opacity, transform | UI transition |
### Motion Fingerprint
- **Speed Character**: Balanced Pacing (median duration: `250ms`)
- **Dominant Easing**: symmetric in-out (precise)
- **Animation Library**: 4 unique animations (4 total including variants)
> This design moves with balanced pacing timing using symmetric in-out (precise), creating a UI that feels natural and fluid.
## 8. Do's and Don'ts
### Do
- Use Pure White (`#fffefb`) as the page background — it's intentionally not pure white
- Use Near Black (`#201515`) for text — not pure black, it's warmer and more readable
- Use Inter as the primary typeface — it defines the brand personality
- Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use Bright Orange (`#ff4f00`) as the primary accent — it's the brand's signature interactive color
- Use 18px border-radius on buttons — the standard corner rounding for interactive elements
- Apply 24px padding inside cards — matches the design system's content breathing room
- Style form inputs with a `1px solid rgb(197, 192, 177)` border — use border-based inputs, not floating labels or underline-only
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
- Include exactly 10 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
- Each card includes a top image — imagery is part of the card identity, not optional
- Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop
- Lay out testimonials in a grid (12+ items) — quantity signals scale and trust
- Repeat the primary CTA across 5 banner sections — conversion paths are layered, not single
### Don't
- Don't use pure white (`#ffffff`) as a page background — the warm tone is part of the brand identity
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't remove the input border — the border is the primary affordance indicator for form fields
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top
## 7b. Enforceable Brand Rules
*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*
```yaml
rules:
- id: brand-canvas-001
type: do
rule: "Always use the page background `rgb(255, 254, 251)` as the base canvas"
why: "Every component is designed to composit against this exact tone"
test: "document.body.style.backgroundColor === 'rgb(255, 254, 251)'"
- id: brand-accent-001
type: do
rule: "Reserve `rgb(255, 79, 0)` for primary CTAs and brand-mark signals only"
why: "Single chromatic assertion device — overuse dilutes meaning"
test: "querySelectorAll('[style*=\"rgb(255, 79, 0)\"]').length <= 3 per fold"
```
## 9. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 400px | Single column, compact spacing |
| Mobile | 450px | Single column, compact spacing |
| Mobile Large | 640px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1024px | Multi-column grids begin |
| Desktop | 1280px | Full feature layout |
### Token Diff — Desktop vs Mobile
| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `56px` | `40px` |
| heading | line-height | `56px` | `40px` |
| nav | height | `36px` | `auto` |
| hero | padding | `96px 20px 64px` | `48px 20px 32px` |
| hero | height | `1174px` | `1178px` |
| button | width | `97px` | `auto` |
| card | padding | `24px` | `20px` |
| card | width | `628px` | `335px` |
### Collapsing Strategy
- Headlines: 56px → 40px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile
### Touch Targets
- Buttons: 6px 10px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended
### Collapsing Narrative
How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):
- **Card grid: 2-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.
- **Pricing collapses to vertical stack** — desktop comparison becomes scrollable tier-by-tier on mobile.
## 7c. Visual Effects & Dynamic Behavior
*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*
- **Animated SVG** — path/line-draw animations.
- **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(3px)`).
- **Clip-path shapes** — 2 non-rectangular cut(s).
- **Scroll-driven reveals** — content animates in on scroll (CSS scroll-timeline). Build fade/translate reveal-on-scroll for below-fold bands.
> **Motion fingerprint**: SVG animations, glassmorphism (9 layers), non-rectangular shapes (2), CSS scroll-driven animations
## 9b. Visual Tone & Photography
**Tone:** Mixed photography + illustration
A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents.
**Canonical Brand Image (OG):**
- https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1776210705/Governance/og-image-homepage_mskeaq.png
*This is the image shown when the site is shared on social media — represents the brand visual essence.*
**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 0 (0%)
- Portrait (<0.87): 2 (67%)
- Square (0.87–1.15): 1 (33%)
**Media Format Mix:**
- PNG: 3 (logos, transparent UI elements, mockups)
- SVG: 1 (icons, illustrations, decorative geometry)
**Average rendered image size:** 533×637px
**Above-fold image count:** 0 / 3
**Decorative Patterns Detected:**
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents
**Clone instruction for decorative work:** Decorative details are subtle — don't over-style; the design relies on restraint.
**Imagery Guidance for clones:**
- Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents.
- Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone.
## 10. Agent Prompt Guide
### Quick Reference
- Background: Pure White (`#fffefb`)
- Primary text: Near Black (`#201515`)
- Accent: Bright Orange (`#ff4f00`)
- Border: Dim Gray (`#605d52`)
- Font: Inter
- Body: 16px weight 400
### Example Component Prompts
- "Create a hero section on Pure White background (#fffefb). Headline at 56px Inter weight 500, line-height 1, color #201515."
- "Create the primary CTA button: `#ff4f00` background, `#fffefb` text, 18px border-radius, 6px 12px padding, 600 weight, Inter font."
- "Design a card on `#f8f4f0` background. Border: none. Radius: 0px. Shadow: none. Padding: 24px."
- "Build navigation: static on `#fffefb`. Inter 16px weight 400 for links."
### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#fffefb`) — every component is composited against this exact base.
2. **Typography**: All type in Inter, weight range 400–500. Never exceed 500 — heavier weights break the brand's tonal restraint.
3. **Accent**: Bright Orange (`#ff4f00`) — one accent, applied consistently to CTAs, active states, and links. Never introduce a second saturated color.
4. **Shape**: CTAs at `4px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.
## 11. CSS Design Tokens Raw Export
*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*
```css
/* Colors */
:root {
--ca-background: #fffefb;
--ca-surface-1: #f8f4f0;
--ca-surface-2: #eceae3;
--ca-primary-focus: #201515;
--ca-primary: #ff4f00;
--ca-on-primary: #111111;
--ca-primary-hover: #4285f4;
--ca-hairline: #605d52;
}
/* Typography */
:root {
--ca-font-primary: "Degular Display", system-ui, sans-serif;
--ca-text-display: 56px;
--ca-text-body: 12px;
--ca-text-caption: 12px;
--ca-text-button: 14px;
--ca-text-mono: 13.3333px;
}
/* Spacing & Radius */
:root {
--ca-space-xxs: 2px;
--ca-space-xs: 4px;
--ca-space-sm: 8px;
--ca-space-md: 12px;
--ca-space-base: 16px;
--ca-space-lg: 24px;
--ca-space-xl: 32px;
--ca-space-2xl: 48px;
--ca-space-3xl: 64px;
--ca-radius-none: 0px;
--ca-radius-xs: 4px;
--ca-radius-sm: 8px;
--ca-radius-md: 16px;
--ca-radius-lg: 18px;
--ca-radius-xl: 32px;
--ca-radius-full: 9999px;
}
```
## 13. Page Structure Skeleton
*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*
```yaml
page-skeleton:
- section: hero
tag: div
height: 15628px
width: 1425px
layout: grid: 1-col gap=normal
children: 4
vertical-padding: ~40px
contains: chart/canvas (reproduce as live data-viz, not a flat image)
- section: hero
tag: section
height: 1174px
width: 1425px
layout: block
children: 8
vertical-padding: ~80px (generous)
padding: "96px 20px 64px"
- section: feature-section
tag: main
height: 15027px
width: 1425px
layout: block
children: 13
vertical-padding: ~120px (airy)
contains: chart/canvas (reproduce as live data-viz, not a flat image)
- section: content-section
tag: div
classes: ["zapier-marketing-ui-containerMD-jieh-L4v", "zapier-marketing-ui-bgNeutral200-UgqS-GCW", "zapier-marketing-ui-flexCol--uYe-TrG"]
height: 320px
width: 768px
layout: flex-column justify=normal
children: 4
bg: "rgb(248, 244, 240)"
vertical-padding: ~32px
padding: "32px"
- section: logo-strip
tag: section
height: 206px
width: 1385px
layout: block
children: 1
vertical-padding: ~56px (generous)
padding: "56px 20px"
- section: feature-section
tag: section
height: 1691px
width: 1425px
layout: block
children: 1
bg: "rgb(255, 254, 251)"
padding: "0px 20px"
- section: feature-section
tag: div
height: 1691px
width: 1280px
layout: flex-column justify=normal
children: 3
- section: feature-section
tag: section
height: 1711px
width: 1280px
layout: block
children: 1
vertical-padding: ~120px (airy)
padding: "120px 20px"
- section: feature-section
tag: section
height: 904px
width: 1425px
layout: block
children: 1
bg: "rgb(50, 55, 44)"
tone: dark
vertical-padding: ~120px (airy)
padding: "120px 20px"
- section: feature-section
tag: div
height: 664px
width: 1280px
layout: grid: 2-col gap=80px
children: 2
vertical-padding: ~160px (airy)
- section: feature-section
tag: section
height: 1650px
width: 1425px
layout: block
children: 1
bg: "rgb(255, 254, 251)"
vertical-padding: ~96px (airy)
padding: "96px 20px"
- section: feature-section
tag: div
height: 1458px
width: 1280px
layout: flex-column justify=normal
children: 2
- section: feature-section
tag: section
classes: ["zapier-marketing-ui-bgNeutral200-UgqS-GCW"]
height: 1333px
width: 1425px
layout: block
children: 1
bg: "rgb(248, 244, 240)"
vertical-padding: ~96px (airy)
padding: "96px 20px"
- section: feature-section
tag: div
height: 1141px
width: 1280px
layout: flex-column justify=normal
children: 3
- section: feature-section
tag: section
height: 1990px
width: 1425px
layout: block
children: 2
bg: "rgb(32, 21, 21)"
tone: dark
vertical-padding: ~60px (generous)
contains: chart/canvas (reproduce as live data-viz, not a flat image)
padding: "0px 20px 120px"
- section: content-section
tag: div
height: 231px
width: 1279px
layout: flex-row justify=normal
children: 3
bg: "rgb(32, 21, 21)"
bg-treatment: radial-gradient
tone: dark
vertical-padding: ~32px
padding: "32px 0px"
- section: feature-section
tag: section
height: 918px
width: 1425px
layout: block
children: 1
bg: "rgb(255, 254, 251)"
vertical-padding: ~96px (airy)
padding: "96px 20px"
- section: feature-section
tag: div
height: 726px
width: 1280px
layout: flex-column justify=normal
children: 3
- section: feature-section
tag: section
classes: ["zapier-marketing-ui-pbCondensed-K-s-HlCQ"]
height: 2328px
width: 1425px
layout: block
children: 1
bg: "rgb(255, 254, 251)"
vertical-padding: ~48px
padding: "48px 20px"
- section: feature-section
tag: div
height: 2232px
width: 1280px
layout: flex-column justify=normal
children: 2
- section: feature-section
tag: div
height: 683px
width: 1280px
layout: grid: 2-col gap=80px
children: 2
vertical-padding: ~48px
padding: "48px 0px"
- section: feature-section
tag: div
height: 683px
width: 1280px
layout: grid: 2-col gap=80px
children: 2
vertical-padding: ~48px
padding: "48px 0px"
- section: feature-section
tag: div
height: 683px
width: 1280px
layout: grid: 2-col gap=80px
children: 2
vertical-padding: ~48px
padding: "48px 0px"
- section: feature-section
tag: section
height: 936px
width: 1425px
layout: block
children: 1
bg: "rgb(236, 234, 227)"
vertical-padding: ~96px (airy)
padding: "96px 20px"
- section: feature-section
tag: div
height: 744px
width: 1280px
layout: flex-column justify=normal
children: 3
```
**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).
## 14. Copy Library (Real Content from Source)
*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*
```yaml
copy:
section-headings:
- "TRUSTED BY THE WORLD’S BEST COMPANIES"
- "Every team has AI. Now they need a system."
- "Zapier MCP and SDK. One secure connection. For every AI surface."
- "Bring your hardest AI challenge. Leave with a clear path forward."
- "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations"
- "No AI hype here. Just results."
sub-headings:
- "Connect any AI to 9,000+ apps"
- "One auth layer"
- "SOC 2 (Type II) & SOC 3"
- "Platform controls"
ctas:
- "Products"
- "Sign up"
navigation:
- "GitHub"
- "Explore apps"
- "Enterprise"
- "Pricing"
- "Contact sales"
- "Log in"
- "Sign up"
footer-links:
- "0-9"
```
**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.
## 15. Asset Inventory (Image Roles & Ratios)
*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*
```yaml
assets:
logo:
count: 10
avg-ratio: 3.21
common-aspect: "~16:6 banner"
sample-alts:
- "Airbnb"
- "Lowe's"
- "Cursor"
thumbnail:
count: 8
avg-ratio: 1.00
common-aspect: "~1:1 square"
sample-alts:
- "Salesforce"
- "Slack"
- "HubSpot"
```
**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.
## 16. Component HTML Templates
*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*
### Button (primary action)
```html
<button class="btn btn-primary">
Products
</button>
```
_Source pattern detected: padding `6px 10px` · radius `4px` · weight `400`_
### Generic Card
```html
<div class="card">
<!-- content -->
</div>
```
_Source pattern detected: padding `24px` · radius `0px` · shadow `none`_
**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.
## 17. Content Architecture & Resources (Links by Purpose)
*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*
**By purpose:** **nav** 4 · **cta** 11 · **auth** 1 · **pricing** 1 · **blog** 1 · **project** 21 · **social** 5 · **footer** 1 · **other** 15
**Primary actions (conversion path):**
- Primary call-to-action — "Start free with Google" (the conversion path) → `https://zapier.com/google-sso/start?scopes=basic&from=/&domain_capture_enabled=true`
- Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/ai-agent-marketing-campaign-tracker`
- Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/spot-renewal-risks-before-they-become-churn`
- Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/deal-desk-manage-hubspot-quote-approvals-slack`
- Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/helpdesk-automation-template-slack-clickup`
- Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/ai-multi-channel-inbound-message-routing`
**Projects / case studies detected** (clustered by URL + featured image):
*Templates* — medium confidence, 12 items:
| Title | Featured image | Link |
|---|---|---|
| Let AI handle your IT support tickets | `07d11aa2eaa1dd2b35baa0c7ebe269bc.png` (ar 1) | https://zapier.com/templates/details/it-helpdesk |
| Turn sales calls into coaching moments | `6ec110948d88c0d28dec1c24bdc14578.png` (ar 1) | https://zapier.com/templates/details/call-coach-ai-sales-success-coaching |
| Try now | `f407c31b217aac6e0cd4171092d53a8c_2.p` (ar 1) | https://zapier.com/templates/details/ai-agent-marketing-campaign-tracker |
| Try now | `image.png` (ar 1) | https://zapier.com/templates/details/spot-renewal-risks-before-they-become-churn |
| Try now | `image.png` (ar 1) | https://zapier.com/templates/details/deal-desk-manage-hubspot-quote-approvals-slack |
| Try now | `image.png` (ar 1) | https://zapier.com/templates/details/helpdesk-automation-template-slack-clickup |
| Try now | `gmail.png` (ar 1) | https://zapier.com/templates/details/ai-multi-channel-inbound-message-routing |
| Onboard employees | — | https://zapier.com/templates/details/employee-onboarding-custom-ai-chatbot |
*Customer-Stories* — medium confidence, 4 items:
| Title | Featured image | Link |
|---|---|---|
| Read full story | `superhuman.svg` (ar 9.92) | https://zapier.com/customer-stories/superhuman |
| Read full story | `remote.svg` (ar 3.33) | https://zapier.com/customer-stories/remote |
| Read full story | `erewhon.svg` (ar 6.69) | https://zapier.com/customer-stories/Erewhon |
| Read full story | `vendasta.svg` (ar 6.47) | https://zapier.com/customer-stories/vendasta |
**Signals:** 24/60 links carry a featured image · dominant link roles: content-card (34), inline-link (12), footer-link (7).
---
## Extraction Completeness: 82/100 (B)
| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 19 named colors |
| Typography | 20 | 20 | 8 roles defined |
| Components | 20 | 20 | 6 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 0 | 10 | 7 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |
## 12. Known Gaps & Confidence
Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.
*Auto-detected extraction limitations — understand before building:*
- **Licensed web fonts (Inter, JetBrains Mono, DegularDisplay)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics).
| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Hero imagery** | No dominant hero image detected above the fold | Use the canonical brand visual from §9b (OG image) for hero composition |
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Design tokens** | Only 7 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available |
### Per-section confidence
| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Low | 7 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 8 typography roles inferred |
| §4 Components | High | 6 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 25 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | Medium | 3 images, hero not detected |
## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)
*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `<style>` block.*
### Font Loading
7 font file(s) captured (294KB total). When running `prism add`, fonts are saved to `extractions/zapier.com/fonts/` and embedded as base64 in the output HTML.
**@font-face declarations to use:**
```css
@font-face {
font-family: 'Inter';
/* src: url('/fonts/Inter.woff2') format('woff2'); */
font-weight: 100 900;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'Inter Fallback';
/* src: url('/fonts/Inter-Fallback.woff2') format('woff'); */
font-weight: normal;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'JetBrains Mono';
/* src: url('/fonts/JetBrains-Mono.woff2') format('woff2'); */
font-weight: 300;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'JetBrains Mono Fallback';
/* src: url('/fonts/JetBrains-Mono-Fallback.woff2') format('woff'); */
font-weight: normal;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'DegularDisplay';
/* src: url('/fonts/DegularDisplay.woff2') format('woff2'); */
font-weight: 500;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'DegularDisplay';
/* src: url('/fonts/DegularDisplay.woff2') format('woff2'); */
font-weight: 600;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'DegularDisplay';
/* src: url('/fonts/DegularDisplay.woff2') format('woff2'); */
font-weight: 700;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'DegularDisplay Fallback';
/* src: url('/fonts/DegularDisplay-Fallback.woff2') format('woff'); */
font-weight: normal;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'Serrif';
/* src: url('/fonts/Serrif.woff2') format('woff2'); */
font-weight: 300;
font-style: normal;
font-display: swap;
}
@font-face {
font-family: 'Serrif';
/* src: url('/fonts/Serrif.woff2') format('woff2'); */
font-weight: 300;
font-style: italic;
font-display: swap;
}
@font-face {
font-family: 'Serrif Fallback';
/* src: url('/fonts/Serrif-Fallback.woff2') format('woff'); */
font-weight: normal;
font-style: normal;
font-display: swap;
}
```
### Keyframe Animations (Intercepted from CSS)
**7 @keyframes found** — these are the real animation definitions:
```
@keyframes UseCases_scrollLeft___V67S { ... }
@keyframes Connector_draw__oJu3h { ... }
@keyframes Connector_draw-reverse__idysM { ... }
@keyframes zapier-marketing-ui-scroll-QelT6UBL { ... }
@keyframes zapier-marketing-ui-spin-Yv619Bij { ... }
@keyframes zapier-marketing-ui-pulse-hYbxaZPB { ... }
@keyframes onetrust-fade-in { ... }
```
<details><summary>Full keyframes CSS (7 animations)</summary>
```css
@keyframes UseCases_scrollLeft___V67S{0%{transform:translate3d(var(--start-pos),0,0)}
@keyframes Connector_draw__oJu3h{0%{stroke-dasharray:0 1 1}
@keyframes Connector_draw-reverse__idysM{0%{stroke-dasharray:0 1}
@keyframes zapier-marketing-ui-scroll-QelT6UBL{0%{transform:translate3d(var(--start),0,0)}
@keyframes zapier-marketing-ui-spin-Yv619Bij{to{transform:rotate(1turn)}}
@keyframes zapier-marketing-ui-pulse-hYbxaZPB{0%,to{background-color:#f8f4f0}50%{background-color:#eceae3}}
@keyframes onetrust-fade-in{0%{opacity:0}100%{opacity:1}}
```
</details>
### Hover State CSS (Intercepted)
**20 hover rule lines** captured from CSS files. Key interactive transitions from real CSS (not inferred):
```css
.PreviewIndicator_close__Lwhut:hover{color:#f7f6fd;background-color:#847dfe}
.UseCases_track__7eqHO:hover{animation-play-state:paused}
.UseCases_link__GaQPG:hover{border-color:#939084;text-decoration:none}
.CarouselSection_actionContainer__3zG_L:hover{color:#ff4f00}
.CarouselSection_actionContainer__3zG_L:hover .CarouselSection_arrowCircle__XhmFk{fill:#ff4f00;stroke:#ff4f00}
.CarouselSection_actionContainer__3zG_L:hover .CarouselSection_arrowPath__W6RfQ{fill:#f8f4f0}
.Accordion_item__XyMOK.Accordion_open__qMas4 .Accordion_trigger__y_zhg,.Accordion_trigger__y_zhg:focus-visible,.Accordion_trigger__y_zhg:hover{color:#201515}
@media(hover:hover){.ProductGallery_templateCard__kAU67:hover{border-color:#605d52}
.Quickstart_tab__9YG36:not([aria-selected=true]):hover{color:#36342e}
.Code_copy__hUJw9:hover{background-color:#36342e}
.Connection_trigger__zX__o:hover{border-color:#939084}
.Connection_close__zJWPA:hover{color:#201515}
```
> **Note**: All values above are extracted from the live site's CSS files. The font files are saved locally by Prism and embedded in the output HTML. Use them as-is for maximum fidelity.
## 11.2 Measured Reality (CDP Engine)
Captured directly from Chrome's engine across **all 2042 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.
### Real Responsive Breakpoints
**18 breakpoints** read from the live `@media` rules (not guessed) — 14 most relevant:
`400px` · `425px` · `426px` · `450px` · `476px` · `480px` · `530px` · `550px` · `565px` · `600px` · `640px` · `767px` · `768px` · `769px` … (+4 more)
### Measured Design Scale
**Type scale by usage** (× = paint count): `16px`×1009 · `14px`×526 · `160px`×203 · `48px`×77 · `20px`×58 · `12px`×53 · `24px`×26 · `18px`×26
**Radius scale** (× = paint count): `4px`×82 · `50%`×9 · `8px`×5 · `14px`×5 · `5px`×3 · `10px`×2 · `18px`×1
**Weights** (× = paint count): `400`×1425 · `600`×413 · `500`×171 · `300`×29 · `700`×2
**Layout gaps** (× = paint count): `8px`×76 · `16px`×54 · `6px`×40 · `4px`×39 · `24px`×16 · `48px`×8 · `80px`×5 · `40px`×5
**Elevation (real shadows)**:
```css
rgba(0, 0, 0, 0.1) 0px 0px 10px 5px
```
### Provenance — measured styles on key elements
Read from the live CSSOM (includes runtime-injected CSS). This is *what actually styles the page*, by element:
```css
body { background-color:#fffefb; color:#201515; font-family:"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif) }
header { background-color:#fffefb; color:#201515 }
header { font-family:"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif) }
h1 { font-family:"Degular Display",var(--zapier-marketing-font-display,"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif)); font-weight:500; font-size:2.5rem }
@media (min-width: 640px) h1 { font-size:3rem }
@media (min-width: 1024px) h1 { font-size:3.5rem }
h2 { font-family:"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif); font-weight:400; font-size:.75rem }
h2 { color:#605d52 }
button { gap:6px; font-family:"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif); font-size:14px; font-weight:600; color:#fffefb; background-color:#201515; border-radius:4px; transition:all .25s }
button { color:#201515; background-color:transparent; font-weight:400 }
button { gap:4px }
a { font-family:"Inter",var(--zapier-marketing-font-base,ui-sans-serif,sans-serif); font-weight:400; font-size:.75rem }
```
> Selectors normalised to their semantic element — source class names are often build-hashed (`.bgDIHX`) and not reusable. The declarations + CSS vars are the transferable part.
---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://zapier.com | 2026-06-11T05:03:10.753Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*
Re-extract: clone-architect update zapier.com